BEAUTY23 Videos


A first time working with clients Hada Labo, with Astro as Agency & Production House Asia Tropical Films.  We got off to a great start, as clients were pretty open with ideas & not overly picky as to how we shoot it, as long as it looks cinematic.  They came to the right person then […]

C.MICHAEL ‘Stem Cell’

With my 3rd collaboration with Shootworks, we’ve managed to produce a beauty hair commercial that can rival the best out there. The team at C.Michael & Fixgo Advertising Agency have come up with a concept that’s simple yet visually appealing. Working with Brazilian model, Fernanda Cordeiro was easy as she already has the look & […]


This may seem straightforward visually, but it’s anything but…. From the creative team TBWA based on the Gwiyomi trend, we went through several iterations of the lyrics & finally settled on this. Syncing the actions & singing of the 3 leading ladies was quite challenging, not to mention the hours that went into their dance choreography.  […]

AIKEN Shampoo ‘Superfood’

My 2nd hair commercial, after more than 7 years.  It was fun, not as hard as I expected it to be with 3 beauty hair shots with some minimal rigging.  Alas, one of the shots didn’t make it into the final cut in order to save time.  From regular clients WiPro Unza, Ag Ensemble & […]

BRANDS Bird’s Nest ‘Dynasty’

Produced with DMO Productions & the Agency 180 Degrees, Brands Malaysia launched its very first Bird’s Nest TVC featuring ex-Miss Malaysia Contestant, Carla Soong as an ‘Empress’ in the Tang Dynasty Era. Requiring elaborate costume design & art direction, we managed to turn a section of the façade of Carcosa Seri Negara into the desired […]

NUTOX ‘Happy Hero’ *2020 A+M MARKies Silver (Most Effective Use – Loyalty/CRM)

From boutique agency DreamCreative Workshop & clients Tohtonku, comes an idea that focuses on real people and their relationship with Nutox all these years.  Extensive research was conducted to find the best possible candidates from all over Malaysia, & in the end, we found our 6 special ladies.  Production House Hot Pictures & myself produced […]


Our 2nd collaboration with Brands, DMO Productions & 180 degrees, required more input from additional parties, as this was a Regional production. Working with local celebrity/actress/model Carmen Soo, who has also made a name in the Philippines & Singapore was a great boon to the brand image itself, as she portrays professionalism & elegance in […]

SAFI ‘Acne Solutions’

Teaming up again with clients WIPRO Unza after so many years is a much welcomed feeling.  Together with Agency Ensemble & Production House KDco, we created a fun & lively spot that helps defeat acne problems  plaguing young women.  Playing with the idea that a lot of embarrassed people use emojis to cover up their […]

SENZUES ‘Now You See Me’

Working with the fast expanding team at Shootworks with Agency Brand Kinetics & cosmeceutical clients Oregene, we came up with some stylish visuals for beauty & skin care commercial brand SenZues (pronounced Sensuous). It was an interesting concept that revolved around invisibility & the rebirth of new beautiful skin. Achieving the desired invisibility result was […]


Well, this was fun.  Definitely challenging in terms of finalizing the look & feel months after we had finished shooting, but the outcome is nothing short of beautiful. A 2ndsubsequent project with clients WIPRO Unza & Agency Ensemble together with Production House KDco, we worked with one of Malaysia’s hottest rising star Mira Filzah in crafting creative […]