BEAUTY32 Videos

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ENCHANTEUR CHIC EDS ‘Make Every Moment Special’

After many years, we get to work on the Enchanteur brand once more.  This time, it’s brighter, livelier & catering more towards the GenZ population. Romance still largely prevalent in its theme, hence the name.  Working from Agency McCann’s concept together with KDCo, we wanted the mood  to feel young & trendy.  Of course, one […]

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SAFI YOUTH GOLD ‘SYG Your Skin’

Well, this was fun.  Definitely challenging in terms of finalizing the look & feel months after we had finished shooting, but the outcome is nothing short of beautiful. A 2ndsubsequent project with clients WIPRO Unza & Agency Ensemble together with Production House KDco, we worked with one of Malaysia’s hottest rising star Mira Filzah in crafting creative […]

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HADA LABO Hydrating Lotion ‘Fu Ying & Lovell Chan’

A 2nd collaboration with Clients Hada Labo, Astro & ATF, these boards were quite different.  Not needing to be cinematic but aspirational yet comical to an extent, writers Howie & Daniel – Producer – for the Chinese Scripts with Iman for the Malay scripts had a challenge on their hands.  To come up with stories […]

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C.MICHAEL ‘Stem Cell’

With my 3rd collaboration with Shootworks, we’ve managed to produce a beauty hair commercial that can rival the best out there. The team at C.Michael & Fixgo Advertising Agency have come up with a concept that’s simple yet visually appealing. Working with Brazilian model, Fernanda Cordeiro was easy as she already has the look & […]

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DARLIE ‘Ezyme Toothpaste’

It’s been a while since I’ve worked with Agency FCB, and especially on a board that’s about 80% animation, but it was well worth the wait.  Teaming up with Production House Light Flux once again, we worked on a concept from the Creatives & Clients Darlie, who really gave us the freehand to create beautiful & […]

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HADA LABO Hydrating Lotion ‘Sharifah Rose & Nabil Aqil’

A 2nd collaboration with Clients Hada Labo, Astro & ATF, these boards were quite different.  Not needing to be cinematic but aspirational yet comical to an extent, writers Howie & Daniel – Producer – for the Chinese Scripts with Iman for the Malay scripts had a challenge on their hands.  To come up with stories […]

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BRANDS Bird’s Nest ‘Dynasty’

Produced with DMO Productions & the Agency 180 Degrees, Brands Malaysia launched its very first Bird’s Nest TVC featuring ex-Miss Malaysia Contestant, Carla Soong as an ‘Empress’ in the Tang Dynasty Era. Requiring elaborate costume design & art direction, we managed to turn a section of the façade of Carcosa Seri Negara into the desired […]

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AIKEN ‘Vita C’

A first beauty job for Aiken under WiPro Unza, but with the same agency Ensemble & production house Sixymac Productions.  It was actually a pretty straightforward board, but knowing me, I’d like to complicate matters by adding in more visually appealing camera movements to add to the dynamism of the entire spot.  Shot in a […]

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SAFI Microbiome ‘Range’

The 2nd of the Microbiome ads under Ensemble & clients WiPro Unza, KDco & myself shot 5 of the talented singing girl group Bahiyya Haneesa against blue & green screens – due to the various colors of their wardrobe.  Very eager to perform & do their best, they were always smiling, humble & exuded true […]

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SILKYGIRL ‘AKTIV’

A very exciting concept with precise & challenging execution make this SilkyGirl spot something of a rare technical delight. With a basic concept from Anonymous, Optinovus Films & clients ACG tweaked the environments & made them all CGI, hence having to shoot all the talents with minimal propping that they interact with against a green […]