BEAUTY32 Videos

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SUNPLAY ‘Sun-safe with Sunplay’

This was an interesting project. My first foray into so-called miniature effects & I must say, it turned out quite alright, considering the quick turnaround & certain limitations we faced (finances didn’t allow for much CGI work). So, with Play Pictures, Agency 180° & Clients Mentholatum, we worked together to create a different & fun […]

AIKEN Shampoo ‘Superfood’

My 2nd hair commercial, after more than 7 years. It was fun, not as hard as I expected it to be with 3 beauty hair shots with some minimal rigging. Alas, one of the shots didn’t make it into the final cut in order to save time. From regular clients WiPro Unza, Ag Ensemble & […]

FLAVETTES GLAMZ ‘Emma Maembong’

A very lifestyle board beauty board, sprucing up your everyday life & making it more glamourous with celebrity Emma Maembong. From the creatives at Astro & Playroom Pictures, we went through several rounds of conceptualizing before arriving at this final film. But the core idea relates to Emma in her fictional role as Dian in […]

NUTOX ‘Happy Hero’ *2020 A+M MARKies Silver (Most Effective Use – Loyalty/CRM)

From boutique agency DreamCreative Workshop & clients Tohtonku, comes an idea that focuses on real people and their relationship with Nutox all these years. Extensive research was conducted to find the best possible candidates from all over Malaysia, & in the end, we found our 6 special ladies. Production House Hot Pictures & myself produced […]

HADA LABO Hydrating Lotion ‘Joe Zhang & Mia Chai’

A 2nd collaboration with Clients Hada Labo, Astro & ATF, these boards were quite different. Not needing to be cinematic but aspirational yet comical to an extent, writers Howie & Daniel – Producer – for the Chinese Scripts with Iman for the Malay scripts had a challenge on their hands. To come up with stories […]

SAFI SHAYLA SUPA 2.0 ‘Curls’

This was a pretty straightforward shoot handled by KDCo. All we had to do was shoot the products & talent, Emma. But where we faced challenges was the 3D/CGI stages in post-production… as everything was set against a surreal background, with a flowy animated ribbon that changes from bad to good – getting the texture […]

SAFI ‘Acne Solutions’

Teaming up again with clients WIPRO Unza after so many years is a much welcomed feeling. Together with Agency Ensemble & Production House KDco, we created a fun & lively spot that helps defeat acne problems plaguing young women. Playing with the idea that a lot of embarrassed people use emojis to cover up their […]

HADA LABO Hydrating Lotion ‘Raff Yaakob & Mawar Rashid’

ENCHANTEUR CHIC EDS ‘Make Every Moment Special’

After many years, we get to work on the Enchanteur brand once more. This time, it’s brighter, livelier & catering more towards the GenZ population. Romance still largely prevalent in its theme, hence the name. Working from Agency McCann’s concept together with KDCo, we wanted the mood to feel young & trendy. Of course, one […]

SAFI YOUTH GOLD ‘SYG Your Skin’

Well, this was fun. Definitely challenging in terms of finalizing the look & feel months after we had finished shooting, but the outcome is nothing short of beautiful. A 2ndsubsequent project with clients WIPRO Unza & Agency Ensemble together with Production House KDco, we worked with one of Malaysia’s hottest rising star Mira Filzah in crafting creative […]