BEAUTY23 Videos

HADA LABO KOUJI ‘Christy Ng’

A first time working with clients Hada Labo, with Astro as Agency & Production House Asia Tropical Films.  We got off to a great start, as clients were pretty open with ideas & not overly picky as to how we shoot it, as long as it looks cinematic.  They came to the right person then […]

SUNPLAY ‘Sun-safe with Sunplay’

This was an interesting project.  My first foray into so-called miniature effects & I must say, it turned out quite alright, considering the quick turnaround & certain limitations we faced (finances didn’t allow for much CGI work).  So, with Play Pictures, Agency 180° & Clients Mentholatum, we worked together to create a different & fun […]

HADA LABO KOUJI ‘Bell Yu Tian’

A first time working with clients Hada Labo, with Astro as Agency & Production House Asia Tropical Films.  We got off to a great start, as clients were pretty open with ideas & not overly picky as to how we shoot it, as long as it looks cinematic.  They came to the right person then […]

C.MICHAEL ‘Stem Cell’

With my 3rd collaboration with Shootworks, we’ve managed to produce a beauty hair commercial that can rival the best out there. The team at C.Michael & Fixgo Advertising Agency have come up with a concept that’s simple yet visually appealing. Working with Brazilian model, Fernanda Cordeiro was easy as she already has the look & […]

SUNSILK ‘Hijab’

This may seem straightforward visually, but it’s anything but…. From the creative team TBWA based on the Gwiyomi trend, we went through several iterations of the lyrics & finally settled on this. Syncing the actions & singing of the 3 leading ladies was quite challenging, not to mention the hours that went into their dance choreography.  […]

AIKEN Shampoo ‘Superfood’

My 2nd hair commercial, after more than 7 years.  It was fun, not as hard as I expected it to be with 3 beauty hair shots with some minimal rigging.  Alas, one of the shots didn’t make it into the final cut in order to save time.  From regular clients WiPro Unza, Ag Ensemble & […]

BRANDS Bird’s Nest ‘Dynasty’

Produced with DMO Productions & the Agency 180 Degrees, Brands Malaysia launched its very first Bird’s Nest TVC featuring ex-Miss Malaysia Contestant, Carla Soong as an ‘Empress’ in the Tang Dynasty Era. Requiring elaborate costume design & art direction, we managed to turn a section of the façade of Carcosa Seri Negara into the desired […]

NUTOX ‘Happy Hero’ *2020 A+M MARKies Silver (Most Effective Use – Loyalty/CRM)

From boutique agency DreamCreative Workshop & clients Tohtonku, comes an idea that focuses on real people and their relationship with Nutox all these years.  Extensive research was conducted to find the best possible candidates from all over Malaysia, & in the end, we found our 6 special ladies.  Production House Hot Pictures & myself produced […]

BRANDS INNERSHINE RUBY COLLAGEN ‘Carmen Soo’

Our 2nd collaboration with Brands, DMO Productions & 180 degrees, required more input from additional parties, as this was a Regional production. Working with local celebrity/actress/model Carmen Soo, who has also made a name in the Philippines & Singapore was a great boon to the brand image itself, as she portrays professionalism & elegance in […]

SAFI ‘Acne Solutions’

Teaming up again with clients WIPRO Unza after so many years is a much welcomed feeling.  Together with Agency Ensemble & Production House KDco, we created a fun & lively spot that helps defeat acne problems  plaguing young women.  Playing with the idea that a lot of embarrassed people use emojis to cover up their […]