BEAUTY26 Videos

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HADA LABO Hydrating Lotion ‘Joe Zhang & Mia Chai’

A 2nd collaboration with Clients Hada Labo, Astro & ATF, these boards were quite different.  Not needing to be cinematic but aspirational yet comical to an extent, writers Howie & Daniel – Producer – for the Chinese Scripts with Iman for the Malay scripts had a challenge on their hands.  To come up with stories […]

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SAFI ‘Acne Solutions’

Teaming up again with clients WIPRO Unza after so many years is a much welcomed feeling.  Together with Agency Ensemble & Production House KDco, we created a fun & lively spot that helps defeat acne problems  plaguing young women.  Playing with the idea that a lot of embarrassed people use emojis to cover up their […]

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HADA LABO Hydrating Lotion ‘Raff Yaakob & Mawar Rashid’

A 2nd collaboration with Clients Hada Labo, Astro & ATF, these boards were quite different.  Not needing to be cinematic but aspirational yet comical to an extent, writers Howie & Daniel – Producer – for the Chinese Scripts with Iman for the Malay scripts had a challenge on their hands.  To come up with stories […]

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SAFI YOUTH GOLD ‘SYG Your Skin’

Well, this was fun.  Definitely challenging in terms of finalizing the look & feel months after we had finished shooting, but the outcome is nothing short of beautiful. A 2ndsubsequent project with clients WIPRO Unza & Agency Ensemble together with Production House KDco, we worked with one of Malaysia’s hottest rising star Mira Filzah in crafting creative […]

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HADA LABO Hydrating Lotion ‘Fu Ying & Lovell Chan’

A 2nd collaboration with Clients Hada Labo, Astro & ATF, these boards were quite different.  Not needing to be cinematic but aspirational yet comical to an extent, writers Howie & Daniel – Producer – for the Chinese Scripts with Iman for the Malay scripts had a challenge on their hands.  To come up with stories […]

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C.MICHAEL ‘Stem Cell’

With my 3rd collaboration with Shootworks, we’ve managed to produce a beauty hair commercial that can rival the best out there. The team at C.Michael & Fixgo Advertising Agency have come up with a concept that’s simple yet visually appealing. Working with Brazilian model, Fernanda Cordeiro was easy as she already has the look & […]

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DARLIE ‘Ezyme Toothpaste’

It’s been a while since I’ve worked with Agency FCB, and especially on a board that’s about 80% animation, but it was well worth the wait.  Teaming up with Production House Light Flux once again, we worked on a concept from the Creatives & Clients Darlie, who really gave us the freehand to create beautiful & […]

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HADA LABO Hydrating Lotion ‘Sharifah Rose & Nabil Aqil’

A 2nd collaboration with Clients Hada Labo, Astro & ATF, these boards were quite different.  Not needing to be cinematic but aspirational yet comical to an extent, writers Howie & Daniel – Producer – for the Chinese Scripts with Iman for the Malay scripts had a challenge on their hands.  To come up with stories […]

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BRANDS Bird’s Nest ‘Dynasty’

Produced with DMO Productions & the Agency 180 Degrees, Brands Malaysia launched its very first Bird’s Nest TVC featuring ex-Miss Malaysia Contestant, Carla Soong as an ‘Empress’ in the Tang Dynasty Era. Requiring elaborate costume design & art direction, we managed to turn a section of the façade of Carcosa Seri Negara into the desired […]

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AIKEN ‘Vita C’

A first beauty job for Aiken under WiPro Unza, but with the same agency Ensemble & production house Sixymac Productions.  It was actually a pretty straightforward board, but knowing me, I’d like to complicate matters by adding in more visually appealing camera movements to add to the dynamism of the entire spot.  Shot in a […]