C.MICHAEL ‘Stem Cell’
With my 3rd collaboration with Shootworks, we’ve managed to produce a beauty hair commercial that can rival the best out there. The team at C.Michael & Fixgo Advertising Agency have come up with a concept that’s simple yet visually appealing. Working with Brazilian model, Fernanda Cordeiro was easy as she already has the look & the hair to pull it off, but of course, we were also added with the deft skills of local hair extraordinaire, Biby Chow. The TVC shoot was completed in a studio with simple chiffon drapes from the ceiling over 1 day. This commercial was shot using the Arri Alexa at max frame rates with Nick Lee as DOP. Post- production work included retouching of the hair accomplished in Smoke & graphics by Meccanica FX. Color Grading achieved at Tiger Tiger Post.