VITAGEN ‘World Digestive Health Day- WDHD – Parents with Kids’
From Agency Ensemble & Production House KDCo, we embarked on a challenging brief – that involved live-locations together with AI-generated ones. Reason being, we needed different locations, but only had 1 day to shoot everything. Thus, we shot the River/Picnic scene live as we needed the talents to interact in the water & the picnic setup, whilst the school, lab scientist & the other board ‘Young Adult’ was shot against green screen. Working with our KOL Chloe Chen & another actual father & son combo, we had a bit of challenge, as the boy wasn’t as experienced in acting, & required a bit more takes to warm up & get his actions right. During the PPMs, we had long detailed discussions about the animation of the Vitagen bacterias, and instead of creating them from scratch, we opted to create them using AI. After many iterations & color changes, we settled on some pretty nice looking bacterias. Shot with DP Kenz Koh, using the Blackmagic Pocket camera, edited by Max, Color Graded by Jing & Onlined by Azfar from Meccanica EFX. Music by Ananth.
