LAY’S ‘Extra Meaty’
One of 3 boards, under Prodigious (production producer Pei Wen) & Agency Publicis, we set out to create some delicious BBQ meat skewer shots with all 3 being different enough coupled with dynamic product transformations. With the help of AI to recreate some of the backgrounds, we shot our talent against green screen. A lot of layers were required to allow for compositing but the entire opening scene is all real, with a real wooden panel flooring & carpet grass, with actual flame embers flying up towards camera. The slow-motion scene of the BBQ skewer falling was shot using the new high-speed Pixboom Spark camera – which has incredible quality. The longest scene was the consumption, as we had many different variations but ultimately decided on one version for all 3 videos. DPed by Terence using the Canon C400 for all other scenes, Art Directed with rigging by Harris, Edited by Ng, & Onlined by Post Fellas. Color Graded by Nash.