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ENCHANTEUR ‘The Way of Passion’

I would call this TVC the sequel or the next step towards the loving marital relationship of Sazzy & Nash. Working closely with Ignite, Twisted Media & clients Wipro Unza once again, we created this beautiful & elegant spot that differentiates itself enough from the very 1st campaign, whilst still maintaining the loving vitality that […]

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NOOR ‘Robotic Arms’

A collaboration with Twisted Media & regional clients in the Middle East, NOOR was a very inspiring project to tackle.  There wasn’t a clear concept from the get-go, only that clients wanted it to look hi-tech & visually captivating.  It was after all, for a meeting of great minds – scientists & engineers alike – […]

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MERCEDES-BENZ CNY2019 ‘What Do You Love?’

An idea inspired by another B&W film by a famous other brand, Agency Publicis EMIL together with MU Productions & myself worked on producing several of these testimonial ads for renowned German car-maker Mercedes-Benz Malaysia for the upcoming Chinese New Year.  They picked MB Ambassadors, KOLs & just some regular folks with different personalities to […]

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MALAYSIA AIRLINES ‘Neighbour Free Seats’

A series of short & creative ads that depict unique USPs of Malaysia Airlines Berhad. For most of them, agency Reprise wanted to have a bit of the Zach King influence, using camera & post-production trickery to sell what would normally seem pretty mundane & straightforward. Thus Shootworksasia & myself enhanced the initial ideas & […]

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MAGNUM x MONEY HEIST ‘The Sweet Goodbye’

*MARKies 2022 GOLD Winner for Most Creative – Digital *MARKies 2022 GOLD Winner for Most Creative – Launch/Relaunch Well, this was truly an experience… having to shoot for such a successful TV series on Netflix with a storyline from Agency Entropia, together Magnum Ice-Cream & Lightflux Productions.  2 big clients, with 1 singular idea; to […]

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TOURISM LANGKAWI ’99 Magical Islands’ 3m

The brief was open.  What we – Agency CD Advertising & JPS (Jaffri Production Studio) knew was that we had to capture the beauty of Langkawi & showcase that in a non-linear traditional manner.  After several concepts, we settled on an opening that delved a little into culture/mythology, followed by a mix of food & […]

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AUTAN JERUK ‘Bedroom’

This was a short & sweet commercial, that comprised of 2 x 15s boards shot in 1 day.  From the minds of Ag Media.Monks & working with Sixtymac Productions, & clients SC Johnson, we had to coincide the split-screen treatments with some other work done in the US before this.  And this was unique & […]

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GO CHEESE ‘Transform’

Collaborating with Scion & Twisted Media for another Gowardhan tv spot for India after a successful GoMilk campaign, we created a hardworking yet endearing ad that would appeal to mothers & children alike. Working in the Art Director’s own home, we built a set extension of the kitchen which looked just like a part of […]

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RHB Smart Account ‘Money Workout’

A combination of live-action footages & CGI makes this spot endearing & visually interesting, otherwise we would be left with a rather informational yet straightforward storyline. Working from a concept provided by Agency Celsius Asia & production/post house Twisted Media, the live shoot was done at 2 locations; an Interior Design firm that posed as […]

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MARIGOLD PEEL FRESH ‘Power Juice’

My 1stforay into shooting liquids… & I’m loving it!  Under a collaboration with VMLY&R, Optinovus Films & Cotra Enterprise, we produced beautiful, graceful & refreshing liquid splashes & controlled product bursts.  Needless to say, there were many wet days & floors, going through countless tests to get the rigging just right beforehand.  With Clients eager […]