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TOYOTA INNOVA ZENIX ‘Elevate Every Moment’

Fun & challenging would be the best words to describe this project.  Working from a script from Agency Dentsu that evolved over time, Shootworksasia & myself collaborated for yet another Toyota spot, this time focusing on the Innova Zenix.  An updated & far superior model to its predecessor, we wanted to showcase the premium quality […]

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PROTON X90 ‘Unveiling’

To date, the most luxurious Proton model ever.  Marketed as premium & stylish, we stayed away from fancy camera moves & fast cuts.  Working with JPS productions & Clients Proton for the 1st time, was an eye-opener.  Unaccustomed to not having an Agency have a pre-approved board, meant that we were our own creatives.  Coming […]

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FEBREZE ‘Mira Filzah’

Working with ATF, Astro, Clients P&G & celebrity Mira Filzah on this board was a charm.  Minimal fuss, straightforward & with a young budding actress who played the part of a curious neighbor, we had a good camaraderie going.  But because we only had 1 day to complete this pretty long board – that also […]

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KFC Spicy Nuggets

My 1st full on KFC job.  A good start.  From the brains of Agency VMLY&R & teaming up with Lightflux Productions, we set out to create some interesting visuals with dynamic camera moves to enhance the basic concept – that has a double meaning.  Five items, using more & more of our fingers as we […]

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KFC ‘Bucket Kongsi’

A spot for when you’re stuck in a mad jam, hungry cos it’s break-fast time/or just dinner time, & have the KFC Bucket to fill you up!  Working with Agency VMLY&R & Lightflux Productions once more, we shot this spot at TAR U/C by blocking part of the roads, & at the Latar Highway R&R […]

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KFC ‘Arabian Spice Crunch’

The 3rd spot for KFC, with a new hot & spicy flavor with a Middle Eastern twist.  This was a lot of fun to shoot, as we had the opportunity to build a huge Arabian-styled ‘Palace’ interior to shoot in & to also use as a backdrop.  From the same creative minds at VMLY&R, & […]

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KFC ‘Arabian Spice Burger’

Just purely focusing on the food porn shots, we shot 5 shots in a day.  The brief from Agency VMLY&R was to create some delicious visuals that could fit within a short duration, yet linger long enough to whet the appetite.  So we shot some ingredients that go into the making of the final burger.  […]

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SAFI YOUTH GOLD SENSITIF ‘Amyra Rosli’

After a short stint away from WiPro UNZA, we’re back! Working with Agency Ensemble & Production House KDCo, we’re filming an updated SYG product with the lovely celebrity, Amyra Rosli.  Shot completely against a Blue Screen, we had Amyra in good make-up with beauty poses, interacting with the products, etc & also in bad make-up […]

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TOYOTA ‘Move Your World’

A local internal campaign meant to showcase some of the talents within the automotive giant & how what they do is able to ‘move’ the company forward.  From Agency Trapper working with Shootworksasia, we planned for a 3 day shoot with 10 skilled employees, in various locations, the main MV Office, a sales showroom, a […]

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TOYOTA ‘TOUR 2023’

An original concept from Agency Hakuhodo & produced by Shootworksasia. I found this very exciting as I enjoy coming up with matching split-screens & almost literally changed most of the scenarios.  While we needed the scenes to make sense, to match but with strict dos & don’ts from the clients about revealing too much about […]