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SAFI YOUTH GOLD ‘SYG Your Skin’

Well, this was fun.  Definitely challenging in terms of finalizing the look & feel months after we had finished shooting, but the outcome is nothing short of beautiful. A 2ndsubsequent project with clients WIPRO Unza & Agency Ensemble together with Production House KDco, we worked with one of Malaysia’s hottest rising star Mira Filzah in crafting creative […]

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LAY’S x KFC ‘Gotta Get ‘Em’

Ah, a part of my bucketlist achieved:  Shooting for KFC, although technically it’s not a full-on KFC ad, but more a Lay’s ad that has KFC chicken & seasoning in a KFC outlet.  With an idea from Agency Entropia, & Clients PepsiCo, PH Lightflux & myself immersed ourselves in this shoot wholeheartedly.  And boy, was […]

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KFC Spicy Nuggets

My 1st full on KFC job.  A good start.  From the brains of Agency VMLY&R & teaming up with Lightflux Productions, we set out to create some interesting visuals with dynamic camera moves to enhance the basic concept – that has a double meaning.  Five items, using more & more of our fingers as we […]

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PETPET ‘The Happy Diaper’

Let me be the millionth person to tell you that shooting babies is never easy. It’s all teamwork. Adding to the pressure, we’re required by Clients DSG & Agency Y&R Malaysia, to show the happiest & smiliest expressions on these little future ‘stars’ that we really have no control over. And that’s why it’s even […]

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NANDO’S ‘THIS IS PERi-PERi’

It’s been a long time dream of mine to shoot something like this.  Something edgy, energetic, punctuated with fast cuts & relevant music/sound design. A concept that elevates the taste buds visually, & shows that even with only 2-days of shoot coupled with perseverance, creativity & teamwork, we can get around to making things look magical […]

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Nando’s Mango & Lime PERi-PERi

A big follow up to the hugely successful Nando’s PERi-PERi , there was no-doubt the pressure was on. While the overall mood & environment are worlds apart from the first; this exuding more of a vibrant & festive feel, the food porn executions are still present. From the brains of Creative Juice KL (under TBWA), […]

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DUTCH LADY ‘Food Porn Flavoured Milk’

While I’ve shot a variety of table top F&B products including juices, I’ve never shot milk.  So, when this board came along from Agency Entropia, Light Flux Productions & myself jumped at the chance.  After all, I love creating delicious & appetizing food commercials… although ironically, eating isn’t one of my favorite things to do lol.  So, with […]

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HADA LABO KOUJI ‘Wendy Ng’

A first time working with clients Hada Labo, with Astro as Agency & Production House Asia Tropical Films.  We got off to a great start, as clients were pretty open with ideas & not overly picky as to how we shoot it, as long as it looks cinematic.  They came to the right person then […]

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DOMINO’S ‘Pizza Pasta’

The brief was to make this look delicious & appetizing.  Well, that’s what I do best 😀 . From Agency FCB’s script, we teamed up with Lightflux Productions once more & delivered several videos, but with 2 main ones – one of them being this Pizza Pasta idea.  A limited time offer product that’s pretty […]

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EXTRA POWER ROOT ‘ONE FC’

I crave for action & energetic spots like this. It gives you a special high & more so when you have an affinity for this particular sport, which is MMA. While I don’t compete myself, I do enjoy catching live performances or even on tv. Thus, when the concept of fusing MMA with an Energy […]