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TM UNIFI Mesh WiFi ‘Interferences’

Shooting 3 spots in 1 day is no easy feat, but we, Optinovus Films, managed to pull it off in good time, thanks to the great cast that we had & the familiarity we established from previous shoots.  It was a long project from conception to end with an original idea from Agency VMLY&R to eventually […]

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SAFI ‘Perfect White’

This was an enjoyable one; good talents, nice location, & again, with dynamic camera moves & creative angles, & some simple CGI beauty demo scenes.  It was a rather long process though, almost one year to completion due to the MCO restrictions, etc, but we finally pulled through.  Working with a script from Ensemble & […]

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SAFI Microbiome ‘Range’

The 2nd of the Microbiome ads under Ensemble & clients WiPro Unza, KDco & myself shot 5 of the talented singing girl group Bahiyya Haneesa against blue & green screens – due to the various colors of their wardrobe.  Very eager to perform & do their best, they were always smiling, humble & exuded true […]

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MACCOFFEE Café Pho ‘Samba’

It’s always fun shooting an active & lively commercial, especially when it involves dance. From clients Food Empire & Optinovus Films, comes a slightly humorous story of a young man pining for a woman he cannot have… she’s out of his league. Well, at least not on his own. Thus, with the help of MacCoffee […]

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CUCKOO Iris Top ‘Goood Plan’

This was an extensive post-production job that required a lot of compositing of 2D elements into a clean environment that had people as well. We had to keep the graphics simple, fast yet visually appealing because of the large amounts of info the clients wanted to depict. We played with transitions & graphic placements to […]

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ALICAFE & ALITEA WARUNG ‘Macam Dolu-Dolu’ *YouTube Malaysia Ad Awards 2019 – Best Breakthrough Advertiser

With the creative idea from Havas Immerse, Singnan Communications & myself set out to recreate an almost identical scene from the 1960s P.Ramlee film ‘Ibu Mertuaku’, to tie in with the new Alicafe Warung Kopi product.  This was a very interesting challenge, having to change the dialogue but still keep the essence of this fiery […]

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DOMINO’S ‘Spicy Fling’

Long, tedious, but coming up with new & updated rigs is always fun for a shoot.  The challenge for me is to always come up with creative ways to promote food porn beauty shots.  Working with an initial idea from VMLY&R, we, together with ATF & Clients further tweaked it until we were all satisfied. And it was […]

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SAFI Microbiome ‘Hairfall’

I liked this for how different it is to other beauty ads I’ve done, & my 1st experience out of two, shooting with Hijabi talents.  With an idea from Ensemble, clients WiPro Unza & PH KDco, we tackled this job head on.  The complications of shooting a hijab ad are slightly less difficult than shooting […]

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TOYOTA INNOVA ZENIX ‘Elevate Every Moment’

Fun & challenging would be the best words to describe this project.  Working from a script from Agency Dentsu that evolved over time, Shootworksasia & myself collaborated for yet another Toyota spot, this time focusing on the Innova Zenix.  An updated & far superior model to its predecessor, we wanted to showcase the premium quality […]

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PIDM ‘Pantun’

The very 1st PIDM commercial to air in local stations, this was an eventful 2-day shoot that involved several locations in KL & Port Dickson.  The highlight (well, for me at least), was shooting from a Pegasus Crane up high between towering skyscrapers, with strong winds AND we had simulated rain!  It was challenging but I’d […]