MAMEE CHEF Wagyu Boat Noodle ‘Chazynash’
One of the quirkier yet satisfying ideas I’ve ever had to execute. Clients Mamee were open enough & wanted it to be unpredictable, with a simple finish based on the Ayam Brand ad. Fortunately though, we, Optinovus Films & Agency MBCS wanted it even better. More polished. Thus, with the improvements in AI, we delved deeper & created a film that’s about 70% AI generated – surreal environments, cow clouds & a Wagyu Cow on a paper boat! Talk about quirkiness… this is a board that would’ve otherwise taken months to design & conceptualize, but we did it within 2-3 weeks. So, I’m sold on the use of Ai to generate environments that don’t exist. We shot our KOL Chazy, a fun & all round cool guy on wire rigs half the time against green screen, & sometimes blue – & he soldiered on. We also built a simple L-shaped set to represent his home where he consumes the Mamee Chef Wagyu Boat Noodles. Online created the ceiling, as we needed it empty to be able to pull him upwards as he floats up. Rigging of food shots done by Jared & Kelvin, with the set design by Ah Too’s team. DPed by Nick Lee, using the Red Komodo X, & Freefly Ember for the high speed food shots. Offlined by Ng, Color Graded by Nash, Onlined by Xian Gen.