LIFESTYLE56 Videos

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DOWNY ‘Mira Filzah’

A back to back shoot with Febreze, we shot this with ATF, Astro, Clients P&G & celebrity Mira. But unlike Febreze, this was way more challenging as we had more scenes (including Ramadan & Raya), more talents involved, talking clothing & flower petals effects, a change of clothes & make-up for Mira midway through, etc. […]

Mercedes Benz CNY 2019 Main Film

An idea inspired by another B&W film by a famous other brand, Agency Publicis EMIL together with MU Productions & myself worked on producing several of these testimonial ads for renowned German car-maker Mercedes-Benz Malaysia for the upcoming Chinese New Year. They picked MB Ambassadors, KOLs & just some regular folks with different personalities to […]

OGAWA ‘OmKnee’

This was a fun idea from 180° & Ogawa that went through many iterations, executed by Take Two Productions, with our heroes being the Elderly Couple who appear throughout the commercial as active & energetic people. The secondary audience would be the other vignettes involving younger office females & athletes. The highlight of the spot, […]

MALAYSIA AIRLINES ‘Car Rental’

A series of short & creative ads that depict unique USPs of Malaysia Airlines Berhad. For most of them, agency Reprise wanted to have a bit of the Zach King influence, using camera & post-production trickery to sell what would normally seem pretty mundane & straightforward. Thus Shootworksasia & myself enhanced the initial ideas & […]

HONOR 7X ‘SonaOne’

Whenever you get a celebrity-related job, there’s always a slight concern whether he/she will be a prima donna. There’re usually plenty of demands of this & that put forth by managers, & this was Honor 7X job was no different. So, naturally I was completely taken aback when SonaOne stepped on set… he is the […]

COATS GLOVES ‘Care With Every Wear’

With an idea from Agency FCB & Production KDCo, we worked with clients Hartalega & Mun Global to produce a video that showcases the benefits of using Coats Gloves. However, not wanting to be a typical lifestyle commercial where we show some slow moving shots of people with hand issues, we went with a POV […]

TM UNIFI #khabarbaik

A rushed job, with more than satisfactory results. The aim was to let the audience know that good news is coming their way. With 3 distinctive people with genuine emotions, we started the ad with something more involving, with a guy tearing. But when the good news kicks in, things change for the better. With an idea […]

CARE Condoms ‘Dominatrix’

The 1st of 3 boards all shot in 1 day, the Shootworks worked tirelessly to create sensual yet artistic visuals involving minimal propping with costumes that fit each theme – thanks to Elaine for the wonderful wardrobe options. Our talent, of course, requires special mention, as she was brazen & confident enough to partake in […]

VIVO X50 ‘A Fashion Impression with Raisa Azzam’

This was a very guerilla-style shoot, fast-paced & non-stop. Based on a rough script from agency VMLY&R, & working with production house Shootworksasia, we shot 2 boards over 2 days. Raisa, a great, humble fashion photographer was a pleasure to work with. We acquired 2 models who performed just like professionals, & the exterior of […]

VR GLOBAL ‘Family’

A series of 3 spots made for Cinema, the agency BnBC wanted something that would be visually exciting to capture the attention of viewers, after all, this was going to be shown on a big screen. Hence, combining our efforts together with clients US VR Global, & Twisted Media, we produced something that’s quirky, leaving […]