COATS GLOVES ‘Care With Every Wear’

With an idea from Agency FCB & Production KDCo, we worked with clients Hartalega & Mun Global to produce a video that showcases the benefits of using Coats Gloves.  However, not wanting to be a typical lifestyle commercial where we show some slow moving shots of people with hand issues, we went with a POV kind of treatment – putting the viewers in the position of the hands, so those that can relate, feel closer to the scenarios.  But we also wanted to see some faces of some of the talents, so we had to craft clever ways to reflect them in mirror or windows – requiring a bit of online compositing work.  Shot over 2 days in an non-working hospital – due to some electrical issues – this was a challenge in itself at the beginning.  To find a hospital that fits the bill of what we can find overseas, & one that would let us shoot at – a lot of governmental ones refused our applications due to the rise in Covid cases during that time.  But eventually, we persevered & found this particular one that had the right look in Cyberjaya.  Getting the right Caucasian talents with right hand sizes was also a challenge, coordinating their timings & shoot dates, together with the make up/look of the eczema & dried hand condition make-up, but in the end, it all worked out like a charm.  Shot with DP Kenz Koh, using the Sony FX3 for mainly for the helmet mounts – which was incredibly heavy & difficult for some of the talent to focus & move with – & edited by Dan Boy, with grading by Helmi, & Online by MC.