LIFESTYLE56 Videos

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FUN 88 ‘UEFA 2016’

Nothing beats shooting in a foreign location like Paris – we’ve got beautiful scenery & landscapes, nice sunlight – unless it’s at very cold temperatures. And unfortunately, that’s what we had. Spring-time, with the average temp hovering around 7° to 14°, imagine what our poor celebrity talent had to endure. Fortunately for us, Cathryn Lee […]

GLO ‘Top Speed Mum’

Fun, straight-to-the-point idea, with the addition of ‘X-Men-like’ speed effects, from the minds of agency VMLY&R & clients Colgate Palmolive. Working with Optinovus Films, we crafted a story that showed the efficacy of Glo combined with a warm, family story, all within a 20sec spot. The pressure was definitely on, as this concept underwent major […]

GRAB ADS Sales Video ‘Your Brand Here’

It’s been a while since I’ve collaborated with MU Productions, but it was a good one my 1st Grab video. With the concept from their internal creatives, Grab wanted a video that speaks to the potential clients out there, who can actually advertise using Grab itself, in so many ways, as you will discover when […]

HONOR 7X ‘SonaOne’

Whenever you get a celebrity-related job, there’s always a slight concern whether he/she will be a prima donna. There’re usually plenty of demands of this & that put forth by managers, & this was Honor 7X job was no different. So, naturally I was completely taken aback when SonaOne stepped on set… he is the […]

HUAWEI CSR ‘Be My Eye’

Another collaboration with Huawei & Play Pictures, but this time teaming up with Ogilvy & organisers Plus Community to work on a CSR project for the blind under the Malaysian Association for the Blind (MAB). Before starting this project, I knew very little about the Blind & what they go through everyday…how tough they have […]

HUAWEI NOVA 3 & 3i ‘Hannah’

The 3rd instalment of the Nova series reunites us – Play Pictures & Huawei – with celebrity Hannah Delisha, but this time, from an adapted Huawei HQ version. We followed it somewhat closely, but of course, our locations differed keeping the essential concept & dance moves intact. Initially, Hannah was a little uncomfortable with performing the […]

HUAWEI NOVA 4 ‘Hannah’

This would make No.4 with Hannah Delisha & Play Pictures. With more than 1.6 million followers, this young & talented lady is all grown up… well, in this latest Nova 4 ad, at least. We’re portraying her as cool, sophisticated & classy, yet retaining a little of that cuteness that made her a fan-favorite to […]

KWSP ‘#SimpanSiniLagiOK with Janna Nick’

The brief & board (from Agency MBCS) was a simple one. Shoot our KOL Janna Nick against a plain background as she plays multiple characters calling the public to save in EPF. But, we, together with Optinovus Films, took it a step further & made it fun, lively & looking as polished as it can […]

MALAYSIA AIRLINES ‘Car Rental’

A series of short & creative ads that depict unique USPs of Malaysia Airlines Berhad. For most of them, agency Reprise wanted to have a bit of the Zach King influence, using camera & post-production trickery to sell what would normally seem pretty mundane & straightforward. Thus Shootworksasia & myself enhanced the initial ideas & […]