F&B77 Videos

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MACCOFFEE Café Pho ‘Samba’

It’s always fun shooting an active & lively commercial, especially when it involves dance. From clients Food Empire & Optinovus Films, comes a slightly humorous story of a young man pining for a woman he cannot have… she’s out of his league. Well, at least not on his own. Thus, with the help of MacCoffee […]

MAGNUM x MONEY HEIST ‘The Sweet Goodbye’

*MARKies 2022 GOLD Winner for Most Creative – Digital *MARKies 2022 GOLD Winner for Most Creative – Launch/Relaunch Well, this was truly an experience… having to shoot for such a successful TV series on Netflix with a storyline from Agency Entropia, together Magnum Ice-Cream & Lightflux Productions. 2 big clients, with 1 singular idea; to […]

MARIGOLD YOGURT ‘The Dip’

Seemingly simple but shooting it was anything but. Working with a basic idea from VMLY&R & together with Optinovus Films, we crafted something more exciting & sensuous. We had to prepare a large & deep aquarium with a compressor rig that could move our old & new bottles up & down together with the strawberries […]

CORNTOZ ‘The Journey’

The brief directly from the Mamee Clients was to create awareness for this little known pink horse called Pinko whilst making the food shots look good. Thus, I set out, together with Lightflux Productions, to create a quirky, weird, wild, wacky yet visually exciting spot that marries both a 2D animated horse with 2D environments […]

PER’L CAFE ‘Growing with Per’l’

This was a tough shoot…as it normally is, especially when we’re striving for a particular coffee & foam texture that looks appetizing & premium. And having several of them doesn’t help either… 😀 . Adding to that, a few product demo shots & numerous wardrobe changes for talent to fit our storyline, & we’ve got […]

DUTCH LADY ‘Food Porn Plain Milk’

While I’ve shot a variety of table top F&B products including juices, I’ve never shot milk. So, when this board came along from Agency Entropia, Light Flux Productions & myself jumped at the chance. After all, I love creating delicious & appetizing food commercials… although ironically, eating isn’t one of my favorite things to do lol. So, with […]

DOMINO’S ‘BoxKu’

A play on the word ‘BossKu’ but in a good memorable way, Agency FCB & this time with Lightflux Productions, worked together to execute this tricky board as we had much to show, & yet needed to keep it exciting at the same time. Hence, I added one food porn shot because that’s what I […]

MEHRAN ‘RECIPE MIX’

This is, to date, the most challenging shoot I’ve ever encountered. Without going into specific details, let’s just say that for what we went through, the end results are something that I’m pretty proud of. And truly, the end result is really all that matters isn’t it. From Agency Connect Marketing Communications (Pakistan) & local […]

NANDO’S ‘Soy PERi-PERi’

It never gets old. Well, at least for me. I LOVE to shoot food. It’s my calling. But I eat to live. Go figure. The 3rd Food Porn ad for Nando’s & still going strong. This time, working with Agency Fishermen Integrated & Passion Plus, we carved out a humorous yet tantalizing board that focuses […]

PEEL FRESH ‘SourSop’

Of late I’ve been enjoying shooting more & more of just products. Unleashing creativity on how to make food shots more interesting & appetizing. This looks fairly simple, but it requires a lot of compositing effects to make it a cohesive whole. Shooting separate layers to create just the right amount of liquid dripping on the […]