DOMINO’S ‘Blueberry Pizza Fold’

This was a short 6 seconds (from Agency FCB & Clients Domino’s) that needed to be punchy, yet delicious & appetizing as usual.  But shooting it was anything but short lol.  Getting the right looks of the blueberry fold, the thickness & viscosity of the blueberry jam & the cheese, that was a real challenge.  Syncing our camera movement to the timing of the blueberry jam oozing out.  The end frame with the right amount of icing sugar raining down at the perfect time onto the surface of the pizza fold.  You name it, we faced it.  But in the end, the visuals achieved what we envisioned.  So, for products like this, that’s what really matters.  Shot with KDCo & DP Chin, using the Phantom Veo for the opening & closing scenes, & the Red V Raptor for the middle scene with Food stylist Bob.  Edited by Fai with grading by Jing.  Onlined (A LOT) by Ereeq Meccanica.  Music by Ananth.