F&B112 Videos

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MAMEE NOODLE SNACK ‘Christy Ng’

Fun, fun, fun. This board, from Agency M&C Saatchi, involved playful moments mixed with some serious fashion visuals. Working with Lightflux Productions, we shot everything in Studio 2117, dressed up the existing dressing area for celebrity entrepreneur Christy Ng & propped up another one for Mamee Monster – making it look & feel quirky – […]

MAMEE NOODLE SNACK ‘Lebih Rangup with Iman Troye’

More fun times with Mamee, & Agency M&C Saatchi, together with Lightflux Productions in crafting this spot. The main challenge was to get the dance right; something playful, catchy & maybe even viral? But simple enough that our KOL Iman Troye can actually learn the choreography & also not run too much from her own […]

MAMEE Noodle Snack ‘BBQ’

No.3 with Clients Mamee, & a first with Agency Bonsey Jaden, together with PH Twisted Media. The brief was to make crispy noodle snacks as visually appetizing as possible. So, we created some food porn visuals that romanticizes the product while injecting the Mamee Monster animation in a seamless blend of a real environment & […]

MARIGOLD PEEL FRESH ‘Power Juice’

My 1stforay into shooting liquids… & I’m loving it! Under a collaboration with VMLY&R, Optinovus Films & Cotra Enterprise, we produced beautiful, graceful & refreshing liquid splashes & controlled product bursts. Needless to say, there were many wet days & floors, going through countless tests to get the rigging just right beforehand. With Clients eager […]

MARIGOLD YOGURT ‘The Dip’

Seemingly simple but shooting it was anything but. Working with a basic idea from VMLY&R & together with Optinovus Films, we crafted something more exciting & sensuous. We had to prepare a large & deep aquarium with a compressor rig that could move our old & new bottles up & down together with the strawberries […]

MARRYBROWN ‘Fiesta Mexicana’

From Agency Dentsu & production Shootworksasia, comes a concept that’s meant to be fun, exciting & colorful. Because of the sheer number of scenes to be shot within one day, we had to sacrifice some shots to be created in AI. We persevered to ensure realism, of course, & had our post house Quadimension prompt […]

MARRYBROWN ‘MALA-aaaarrrghhh’

Different & exciting; that’s what drew me to this. Even though we had an extremely limited budget – that we had to shoot the food shots using the Kinefinity Mavo 6k camera to get a 2k resolution 200fps slow-mo visual – we made it work by further slowing down the shots during post-production. Working with […]

McD APP

McD APP ‘Takeaway’ A sequence of 4 short ads for mobile, that may look simple at first, but was thoroughly challenging to execute. Both on shoot & during post-production. From the minds of creatives at Leo Burnett & production house PRS – my 1st project with them – we crafted final films that are seamless […]

McDONALD’S ‘Samurai’

My 1st McDonald’s ad (well, technically 2nd because I shot one about 18 years ago, which doesn’t really count), that I’m really very excited about. One of 2 boards that were shot in the same day, 85% outdoors, during a month of rain. You could say, we were all very nervous about getting everything done in time, […]