F&B112 Videos

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GLUCERNA ‘Exceptionally Delicious’

An interesting ASMR type video for Diabetics, using the sounds of wheat & wheat fields, gentle powder explosions and more to hype up visual & audio cues in the product.  From the minds of Agency Entropia, and Clients Abbott, & working for the 1sttime with Light Flux Production, we created some interesting visuals with food.  Shot completely […]

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CONNORS ‘Connor’s in a Can’

My 1st alcohol ad.  And my 1st ad shot specifically in 9:16 format.  A very interesting experience indeed.  Tilting the camera & seeing less in terms of left & right space is actually quite nice, allowing us to focus on using specific lenses to create the right depth of field rather than shooting wide & then blow up […]

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DOMINO’S ‘Awesome Moments’

I’ve always enjoyed shooting food.  It may take bloody long hours, but the end results can be very well worth it.  Especially if it manages to make the audience salivate.  With a concept from JWT & working with production house ATF once again, we created an ad where there were slightly less food porn shots, […]

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SAN REMO ‘More!’

This was indeed a fun shoot to be involved in.  Using an idea from 180 Degrees Brandcom & enhancing it further is what I do best 😀 . Incorporating some cool rigs to create visually exciting food porn shots for Pasta & sauce – my first btw, is something I really look forward to.  Of course, some […]

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Nando’s Mango & Lime PERi-PERi

A big follow up to the hugely successful Nando’s PERi-PERi , there was no-doubt the pressure was on. While the overall mood & environment are worlds apart from the first; this exuding more of a vibrant & festive feel, the food porn executions are still present. From the brains of Creative Juice KL (under TBWA), […]

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KNORR ‘Soup Ayam Luar Biasa’

When you have great talents, you’re sure to have a relatively smooth-sailing shoot. And this spot had the best of talents. Granted we had a few hiccups here & there when the son refused to do any more takes lol, but when he heard ‘action!’ he’d just do his best, & that was more than […]

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PEEL FRESH ‘SourSop’

Of late I’ve been enjoying shooting more & more of just products.  Unleashing creativity on how to make food shots more interesting & appetizing. This looks fairly simple, but it requires a lot of compositing effects to make it a cohesive whole.  Shooting separate layers to create just the right amount of liquid dripping on the […]

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MARIGOLD YOGURT ‘The Dip’

Seemingly simple but shooting it was anything but.  Working with a basic idea from VMLY&R & together with Optinovus Films, we crafted something more exciting & sensuous.  We had to prepare a large & deep aquarium with a compressor rig that could move our old & new bottles up & down together with the strawberries […]

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F&N SEASONS ‘Volleyball’

Shooting in the hot sun & on the sand is never easy, but it’s definitely fun. Not knowing how to really play volleyball, our cast was game to try it out anyway, all in the name of fun & I do believe we managed to portray that through their actions & expressions.  Working with Agency […]

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ALICAFE & ALITEA WARUNG ‘Macam Dolu-Dolu’ *YouTube Malaysia Ad Awards 2019 – Best Breakthrough Advertiser

With the creative idea from Havas Immerse, Singnan Communications & myself set out to recreate an almost identical scene from the 1960s P.Ramlee film ‘Ibu Mertuaku’, to tie in with the new Alicafe Warung Kopi product.  This was a very interesting challenge, having to change the dialogue but still keep the essence of this fiery […]