F&B112 Videos

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CARNATION CNY 2022 ‘Pour Some Love’

I looked forward to this shoot. I can’t explain why, but it’s probably because I was invested in the storyline, & have always wanted to shoot a cook who’s all stressed, creating some chaos in the kitchen, with some frantic yet controlled camera movements. And the result is something I’m quite proud of. With the […]

DOMINO’S ‘Cheese Bowl-cano’

With the tremendous success of the previous Cheese Volcano campaign, there was bound to be a follow up, & as the name implies, this time, it’s not a pizza, but a cheese dip shaped like a bowl. Working with Agency FCB & production KDCo, we wanted to purely focus on food porn dipping shots, with […]

Nando’s Mango & Lime PERi-PERi

A big follow up to the hugely successful Nando’s PERi-PERi , there was no-doubt the pressure was on. While the overall mood & environment are worlds apart from the first; this exuding more of a vibrant & festive feel, the food porn executions are still present. From the brains of Creative Juice KL (under TBWA), […]

DOMINO’S ‘Bulgogi Cheese Baked Rice/Pasta’

This 2nd board had to have different food porn shots, so that was definitely a challenge. Prioritizing the important steps to showcase was crucial, as we didn’t have so much time to shoot & to show everything in the edit. With a general concept from FCB together with KDCo, we embarked on this journey together. […]

Domino’s ‘Golden Treasure Pizza’

Yet another fun one for Domino’s for the CNY festivities. From the creative minds of Agency FCB, & production KDCo, we delivered a dynamic & energetic campaign filled with bright & vibrant colors with an epic Asian score. With 3 ingredients to feature, with the main being Salmon, we found ways to portray Salmon at […]

GO CHEESE ‘Transform’

Collaborating with Scion & Twisted Media for another Gowardhan tv spot for India after a successful GoMilk campaign, we created a hardworking yet endearing ad that would appeal to mothers & children alike. Working in the Art Director’s own home, we built a set extension of the kitchen which looked just like a part of […]

TEXAS CHICKEN TOKYO CHICKEN ‘Drift’

The final spot of 3 concepts from Agency Mullenlowe, & my 1st fully animated series – definitely the most quirky. Working with production Shootworksasia, Ng (freelance 3D supervisor & editor) & Quadimension – JS (animator), we initially wanted to shoot only the Chicken Drumsticks due to the lockdown, in our own home. However, after much discussion, […]

DOMINO’S ‘Pizza Pasta’

The brief was to make this look delicious & appetizing. Well, that’s what I do best 😀 . From Agency FCB’s script, we teamed up with Lightflux Productions once more & delivered several videos, but with 2 main ones – one of them being this Pizza Pasta idea. A limited time offer product that’s pretty […]

BURGER KING ‘It’s Flame-grilled’

16 years on, and we’re back with Burger King! Having shot Malaysia’s very 1st Burger King ad more than a decade ago, this felt very satisfying for me. Especially since it involved a lot of crafting delicious burger patty shots & playing with fire. With Agency TBWA & Lightflux Productions, we crafted the 1st film […]

SUNQUICK ‘What’s Your Excuse?’

4 years on, & here we are with my 2ndSunquick spot under Play Pictures and agency Havas-Immerse. Cramping 1 tvc with 3 webisodes in 1 day was a challenge, but we made it well within the shoot timing, with the biggest challenge coming from a cat. Yes, dealing with animals is never easy, especially getting […]