DOMINO’S ‘Cheese Bowl-cano’

With the tremendous success of the previous Cheese Volcano campaign, there was bound to be a follow up, & as the name implies, this time, it’s not a pizza, but a cheese dip shaped like a bowl.  Working with Agency FCB & production KDCo, we wanted to purely focus on food porn dipping shots, with as many different creative camera angles to portray dipping as possible.  We selected our products carefully, some showing fingers, some purely just product, and crafted locked camera angles to the product & top angles, & rotating camera work as well.  Shot within 1 day, with DP Kenz Koh, using the Phantom Veo on 1 shot & the Red Raptor for others.  One of the highlights (using the Phantom) was the breadstix plunging into the cheese creating this splash, but in the end, it didn’t quite fit into the edit, as it stood out like a sorethumb, hence the decision to remove it was hard, although necessary.  Food stylist was Bob, with editing by Fai, & full post production by Meccanica EFX. Music composition by Ananth.