F&B112 Videos

0

DOMINO’S ‘Pepperoni-roni : Kitchen Voices’

Agency FCB wanted to infuse a bit of a story to this one.  And I like it. Slightly different from what I’ve done in recent years.  A bit of humour if you will, but having these ‘kitchen voices’ drive our Domino’s chef to create a bigger & more abundant pizza was a clever touch.  We […]

0

VITAGEN ‘World Digestive Health Day- WDHD – Parents with Kids’

From Agency Ensemble & Production House KDCo, we embarked on a challenging brief – that involved live-locations together with AI-generated ones.  Reason being, we needed different locations, but only had 1 day to shoot everything.  Thus, we shot the River/Picnic scene live as we needed the talents to interact in the water & the picnic […]

0

KNORR ‘Soup Ayam Luar Biasa’

When you have great talents, you’re sure to have a relatively smooth-sailing shoot. And this spot had the best of talents. Granted we had a few hiccups here & there when the son refused to do any more takes lol, but when he heard ‘action!’ he’d just do his best, & that was more than […]

0

DOMINO’S ‘Ssamjeang Pizza’ 2.0

It’s always a great feeling when Clients approach you again to shoot more good stuff for them.  The trust is something I will always appreciate & never take for granted, as you’re only as good as your last job.  So, we needed to make things more interesting this round, while focusing on the food porn […]

0

WALL’S ‘Café Latte Chocolate Chip Ice-Cream’

It’s been ages since I shot my last so-called Ice-Cream commercial – well at the time it was a Sorbet.  So, needless to say, I was anxious & excited at the same time.  The challenge here was having our talent eat her ice-cream outdoors under the hot sun :S …. Thus, working with Lightflux, we […]

0

MAMEE ‘Perfecto’

Our 2nd collaboration with Saatchi & Saatchi has led us to this gem of a commercial. Stylish, classy & visually daring in its approach to showcase the new appetizing Mamee Perfecto chips, Shootworks & the team worked for long hours on the shoot day itself to make this a reality. The talents were of good […]

0

TEXAS CHICKEN TOKYO CHICKEN ‘Lucky Cat’

The 2nd of 3 concepts from Agency Mullenlowe, & my 1st fully animated series – definitely the most quirky. Working with production Shootworksasia, Ng (freelance 3D supervisor & editor) & Quadimension – JS (animator), we initially wanted to shoot only the Chicken Drumsticks due to the lockdown, in our own home.  However, after much discussion, we […]

0

DOMINO’S ‘All in Sides’

The brief was to make this look delicious & appetizing.  Well, that’s what I do best 😀 . From Agency FCB’s script, we teamed up with Lightflux Productions once more & delivered several videos, but with 2 main ones – one of them being these side orders.  The main post challenge was fitting everything into […]

0

MAMEE CHEF Wagyu Boat Noodle ‘Chazynash’

One of the quirkier yet satisfying ideas I’ve ever had to execute.  Clients Mamee were open enough & wanted it to be unpredictable, with a simple finish based on the Ayam Brand ad.  Fortunately though, we, Optinovus Films & Agency MBCS wanted it even better.  More polished.  Thus, with the improvements in AI, we delved […]

0

DOMINO’S CNY 2019 ‘Eggstra Shiok’

22 hours. Yup, my 2ndexperience with Pizza, & it doesn’t get any easier. Or shorter. Lol.  We wanted this to be a fun & exciting board, introducing a new flavor on a pizza, never done before locally or anywhere.  So, with a board from Mullenlowe Malaysia, we crafted a food porn Pizza spot that had a […]