F&B79 Videos

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TEXAS CHICKEN TOKYO CHICKEN ‘Drift’

The final spot of 3 concepts from Agency Mullenlowe, & my 1st fully animated series – definitely the most quirky. Working with production Shootworksasia, Ng (freelance 3D supervisor & editor) & Quadimension – JS (animator), we initially wanted to shoot only the Chicken Drumsticks due to the lockdown, in our own home. However, after much discussion, […]

TEXAS CHICKEN TOKYO CHICKEN ‘Lucky Cat’

The 2nd of 3 concepts from Agency Mullenlowe, & my 1st fully animated series – definitely the most quirky. Working with production Shootworksasia, Ng (freelance 3D supervisor & editor) & Quadimension – JS (animator), we initially wanted to shoot only the Chicken Drumsticks due to the lockdown, in our own home. However, after much discussion, we […]

TEXAS CHICKEN TOKYO CHICKEN ‘Drum’

The 1st of 3 concepts from Agency Mullenlowe, & my 1st fully animated series – definitely the most quirky. Working with production Shootworksasia, Ng (freelance 3D supervisor & editor) & Quadimension – JS (animator), we initially wanted to shoot only the Chicken Drumsticks due to the lockdown, in our own home. However, after much discussion, we […]

DUTCH LADY ‘Food Porn Plain Milk’

While I’ve shot a variety of table top F&B products including juices, I’ve never shot milk. So, when this board came along from Agency Entropia, Light Flux Productions & myself jumped at the chance. After all, I love creating delicious & appetizing food commercials… although ironically, eating isn’t one of my favorite things to do lol. So, with […]

McDONALD’S ‘Shogun’

My 1st McDonald’s ad (well, technically 2nd because I shot one about 18 years ago, which doesn’t really count), that I’m really very excited about. One of 2 boards that were shot in the same day, 85% outdoors, during a month of rain. You could say, we were all very nervous about getting everything done in time, […]

McDONALD’S ‘Samurai’

DOMINO’S ‘Spicy Fling’

Long, tedious, but coming up with new & updated rigs is always fun for a shoot. The challenge for me is to always come up with creative ways to promote food porn beauty shots. Working with an initial idea from VMLY&R, we, together with ATF & Clients further tweaked it until we were all satisfied. And it was […]

GLUCERNA ‘Exceptionally Delicious’

An interesting ASMR type video for Diabetics, using the sounds of wheat & wheat fields, gentle powder explosions and more to hype up visual & audio cues in the product. From the minds of Agency Entropia, and Clients Abbott, & working for the 1sttime with Light Flux Production, we created some interesting visuals with food. Shot completely […]

CONNORS ‘Connor’s in a Can’

My 1st alcohol ad. And my 1st ad shot specifically in 9:16 format. A very interesting experience indeed. Tilting the camera & seeing less in terms of left & right space is actually quite nice, allowing us to focus on using specific lenses to create the right depth of field rather than shooting wide & then blow up […]

DOMINO’S ‘Awesome Moments’

I’ve always enjoyed shooting food. It may take bloody long hours, but the end results can be very well worth it. Especially if it manages to make the audience salivate. With a concept from JWT & working with production house ATF once again, we created an ad where there were slightly less food porn shots, […]