F&B79 Videos

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KIMBALL ‘Kedai Mak’

From Agency Reprise & Shootworksasia, comes what could have been a very normal mundane ad. However, we’ve made it stand out with the editing style & made cooking at home with Kimball as exciting as possible… as if you were cooking in a real gerai. The whole tonality of spot starts off with a brighter […]

MAMEE CHEF ‘Sarawak Laksa ft Hun Haqeem’

Always a pleasure working with clients Mamee, with this interesting board from Agency Mediabrands Content Studio (MBCS). Backed up by Evil Genius Studio, we went full steam into pre-production, shoot & the final output as time was not on our side. Thankfully, with a great actor as our KOL Hun Haqeem & incorporating part of […]

ALICAFE & ALITEA WARUNG ‘Macam Dolu-Dolu’ *YouTube Malaysia Ad Awards 2019 – Best Breakthrough Advertiser

With the creative idea from Havas Immerse, Singnan Communications & myself set out to recreate an almost identical scene from the 1960s P.Ramlee film ‘Ibu Mertuaku’, to tie in with the new Alicafe Warung Kopi product. This was a very interesting challenge, having to change the dialogue but still keep the essence of this fiery […]

CARLSBERG ‘East Malaysia Harvest’

An interesting project marrying both a live-action shoot with 2d/3d CGI icons of flora & fauna from specifically designed EM Harvest Festival cans. From the creative minds of Agency Grey Malaysia, & clients Carlsberg together with PH Gary Chong Studios, we shot this spot in one day at the Long House resort out in Semenyih. […]

SUNQUICK ‘Sonic’

My first collaboration with agencies; Havas Worldwide & Advance Denmark, clients Sunquick Denmark & Malaysia, & Chillipepper Films, was a good one. A hardworking but fruitful one, especially in terms of the 25 hour shoot we put ourselves through to achieve the 42 total boarded shots! J Taking that & the numerous product shots covered […]

McDONALD’S ‘Samurai’

My 1st McDonald’s ad (well, technically 2nd because I shot one about 18 years ago, which doesn’t really count), that I’m really very excited about. One of 2 boards that were shot in the same day, 85% outdoors, during a month of rain. You could say, we were all very nervous about getting everything done in time, […]

KFC Spicy Nuggets

My 1st full on KFC job. A good start. From the brains of Agency VMLY&R & teaming up with Lightflux Productions, we set out to create some interesting visuals with dynamic camera moves to enhance the basic concept – that has a double meaning. Five items, using more & more of our fingers as we […]

TOURISM MALAYSIA ‘Your Story to Share, Our Promise to Keep : Food’

Durian season or no, the shoot must go on. And so we soldiered on, crafting appetizing food scenarios & shots that catered to the very specific China market, showing how Malaysia can be an amazing food haven if you only know where to look. Of course, we have our signature traditional dishes from the many […]

MAMEE CHEF ‘Taste the Indulgence’

There are some jobs you just dive right in full of inspiration. This was such a job from Agency FCB & production house Restless Productions (my 1st job with them). I wanted to create beautiful yet uncommon shots for a local noodle ad & clients were more than willing to push the boundaries. The main […]

HOMESOY ‘The Taste of Enjoyment’

My love for creating appetizing visuals cannot be more evident than in this ad as we worked with such budgetary constraints you would not believe. I saw this challenge as a way of flexing my creative muscles & didn’t want to shoot just another generic (soy) milk ad but to make it look like a […]