F&B79 Videos

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CONNORS ‘Connor’s in a Can’

My 1st alcohol ad.  And my 1st ad shot specifically in 9:16 format.  A very interesting experience indeed.  Tilting the camera & seeing less in terms of left & right space is actually quite nice, allowing us to focus on using specific lenses to create the right depth of field rather than shooting wide & then blow up […]

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GLUCERNA ‘Exceptionally Delicious’

An interesting ASMR type video for Diabetics, using the sounds of wheat & wheat fields, gentle powder explosions and more to hype up visual & audio cues in the product.  From the minds of Agency Entropia, and Clients Abbott, & working for the 1sttime with Light Flux Production, we created some interesting visuals with food.  Shot completely […]

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DOMINO’S ‘Spicy Fling’

Long, tedious, but coming up with new & updated rigs is always fun for a shoot.  The challenge for me is to always come up with creative ways to promote food porn beauty shots.  Working with an initial idea from VMLY&R, we, together with ATF & Clients further tweaked it until we were all satisfied. And it was […]

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McDONALD’S ‘Samurai’

My 1st McDonald’s ad (well, technically 2nd because I shot one about 18 years ago, which doesn’t really count), that I’m really very excited about.  One of 2 boards that were shot in the same day, 85% outdoors, during a month of rain. You could say, we were all very nervous about getting everything done in time, […]

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McDONALD’S ‘Shogun’

My 1st McDonald’s ad (well, technically 2nd because I shot one about 18 years ago, which doesn’t really count), that I’m really very excited about.  One of 2 boards that were shot in the same day, 85% outdoors, during a month of rain. You could say, we were all very nervous about getting everything done in time, […]

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DUTCH LADY ‘Food Porn Plain Milk’

While I’ve shot a variety of table top F&B products including juices, I’ve never shot milk.  So, when this board came along from Agency Entropia, Light Flux Productions & myself jumped at the chance.  After all, I love creating delicious & appetizing food commercials… although ironically, eating isn’t one of my favorite things to do lol.  So, with […]

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TEXAS CHICKEN TOKYO CHICKEN ‘Drum’

The 1st of 3 concepts from Agency Mullenlowe, & my 1st fully animated series – definitely the most quirky. Working with production Shootworksasia, Ng (freelance 3D supervisor & editor) & Quadimension – JS (animator), we initially wanted to shoot only the Chicken Drumsticks due to the lockdown, in our own home.  However, after much discussion, we […]

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TEXAS CHICKEN TOKYO CHICKEN ‘Lucky Cat’

The 2nd of 3 concepts from Agency Mullenlowe, & my 1st fully animated series – definitely the most quirky. Working with production Shootworksasia, Ng (freelance 3D supervisor & editor) & Quadimension – JS (animator), we initially wanted to shoot only the Chicken Drumsticks due to the lockdown, in our own home.  However, after much discussion, we […]

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TEXAS CHICKEN TOKYO CHICKEN ‘Drift’

The final spot of 3 concepts from Agency Mullenlowe, & my 1st fully animated series – definitely the most quirky. Working with production Shootworksasia, Ng (freelance 3D supervisor & editor) & Quadimension – JS (animator), we initially wanted to shoot only the Chicken Drumsticks due to the lockdown, in our own home.  However, after much discussion, […]

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DUTCH LADY ‘Food Porn Flavoured Milk’

While I’ve shot a variety of table top F&B products including juices, I’ve never shot milk.  So, when this board came along from Agency Entropia, Light Flux Productions & myself jumped at the chance.  After all, I love creating delicious & appetizing food commercials… although ironically, eating isn’t one of my favorite things to do lol.  So, with […]