F&B77 Videos

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PREGO ‘A World of Pastabilities’

Food, food & more food.  Just what I like.  Spending a full day shooting interesting angles to showcase different pasta variants.  From top shots, to dolly shots to low angles.  Almost anything you can think of.  From a basic idea from Agency Reprise, & working with Shootworksasia, we produced this appetizing Pasta ad for clients […]

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KNORR ‘Soup Ayam Luar Biasa’

When you have great talents, you’re sure to have a relatively smooth-sailing shoot. And this spot had the best of talents. Granted we had a few hiccups here & there when the son refused to do any more takes lol, but when he heard ‘action!’ he’d just do his best, & that was more than […]

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DOMINO’S ‘Ssamjeang Pizza’ 2.0

It’s always a great feeling when Clients approach you again to shoot more good stuff for them.  The trust is something I will always appreciate & never take for granted, as you’re only as good as your last job.  So, we needed to make things more interesting this round, while focusing on the food porn […]

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MAMEE ‘Perfecto’

Our 2nd collaboration with Saatchi & Saatchi has led us to this gem of a commercial. Stylish, classy & visually daring in its approach to showcase the new appetizing Mamee Perfecto chips, Shootworks & the team worked for long hours on the shoot day itself to make this a reality. The talents were of good […]

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TEXAS CHICKEN TOKYO CHICKEN ‘Lucky Cat’

The 2nd of 3 concepts from Agency Mullenlowe, & my 1st fully animated series – definitely the most quirky. Working with production Shootworksasia, Ng (freelance 3D supervisor & editor) & Quadimension – JS (animator), we initially wanted to shoot only the Chicken Drumsticks due to the lockdown, in our own home.  However, after much discussion, we […]

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DOMINO’S ‘All in Sides’

The brief was to make this look delicious & appetizing.  Well, that’s what I do best 😀 . From Agency FCB’s script, we teamed up with Lightflux Productions once more & delivered several videos, but with 2 main ones – one of them being these side orders.  The main post challenge was fitting everything into […]

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DOMINO’S CNY 2019 ‘Eggstra Shiok’

22 hours. Yup, my 2ndexperience with Pizza, & it doesn’t get any easier. Or shorter. Lol.  We wanted this to be a fun & exciting board, introducing a new flavor on a pizza, never done before locally or anywhere.  So, with a board from Mullenlowe Malaysia, we crafted a food porn Pizza spot that had a […]

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CARNATION CNY 2022 ‘Pour Some Love’

I looked forward to this shoot. I can’t explain why, but it’s probably because I was invested in the storyline, & have always wanted to shoot a cook who’s all stressed, creating some chaos in the kitchen, with some frantic yet controlled camera movements.  And the result is something I’m quite proud of.  With the […]

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Nando’s Mango & Lime PERi-PERi

A big follow up to the hugely successful Nando’s PERi-PERi , there was no-doubt the pressure was on. While the overall mood & environment are worlds apart from the first; this exuding more of a vibrant & festive feel, the food porn executions are still present. From the brains of Creative Juice KL (under TBWA), […]

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DOMINO’S ‘Bulgogi Cheese Baked Rice/Pasta’

This 2nd board had to have different food porn shots, so that was definitely a challenge.  Prioritizing the important steps to showcase was crucial, as we didn’t have so much time to shoot & to show everything in the edit.  With a general concept from FCB together with KDCo, we embarked on this journey together.  […]