F&B112 Videos

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McDONALD’S ‘Triple Kick Burger’

‘Dreams do come true’… as it’s always been my wish to actually shoot a McD food porn/drool job, however big or small. And this was considered relatively big. From Agency LB, & the inhouse production Prodigious, the brief was to create an enthralling football-related scene with the food ingredients as this coincided with the Fifa […]

MEHRAN ‘RECIPE MIX’

This is, to date, the most challenging shoot I’ve ever encountered. Without going into specific details, let’s just say that for what we went through, the end results are something that I’m pretty proud of. And truly, the end result is really all that matters isn’t it. From Agency Connect Marketing Communications (Pakistan) & local […]

Nando’s Mango & Lime PERi-PERi

A big follow up to the hugely successful Nando’s PERi-PERi , there was no-doubt the pressure was on. While the overall mood & environment are worlds apart from the first; this exuding more of a vibrant & festive feel, the food porn executions are still present. From the brains of Creative Juice KL (under TBWA), […]

NANDO’S ‘THIS IS PERi-PERi’

It’s been a long time dream of mine to shoot something like this. Something edgy, energetic, punctuated with fast cuts & relevant music/sound design. A concept that elevates the taste buds visually, & shows that even with only 2-days of shoot coupled with perseverance, creativity & teamwork, we can get around to making things look magical […]

NANDO’S ‘Soy PERi-PERi’

It never gets old. Well, at least for me. I LOVE to shoot food. It’s my calling. But I eat to live. Go figure. The 3rd Food Porn ad for Nando’s & still going strong. This time, working with Agency Fishermen Integrated & Passion Plus, we carved out a humorous yet tantalizing board that focuses […]

PEEL FRESH ‘SourSop’

Of late I’ve been enjoying shooting more & more of just products. Unleashing creativity on how to make food shots more interesting & appetizing. This looks fairly simple, but it requires a lot of compositing effects to make it a cohesive whole. Shooting separate layers to create just the right amount of liquid dripping on the […]

PER’L CAFE ‘Growing with Per’l’

This was a tough shoot…as it normally is, especially when we’re striving for a particular coffee & foam texture that looks appetizing & premium. And having several of them doesn’t help either… 😀 . Adding to that, a few product demo shots & numerous wardrobe changes for talent to fit our storyline, & we’ve got […]

PREGO ‘A World of Pastabilities’

Food, food & more food. Just what I like. Spending a full day shooting interesting angles to showcase different pasta variants. From top shots, to dolly shots to low angles. Almost anything you can think of. From a basic idea from Agency Reprise, & working with Shootworksasia, we produced this appetizing Pasta ad for clients […]

SAN REMO ‘More!’

This was indeed a fun shoot to be involved in. Using an idea from 180 Degrees Brandcom & enhancing it further is what I do best 😀 . Incorporating some cool rigs to create visually exciting food porn shots for Pasta & sauce – my first btw, is something I really look forward to. Of course, some […]

SPRITZER ‘Project Icon’

Boards like these are rare & few, allowing us to experience ‘nature’ in a different manner, to shoot something so calming & natural, even if we had to mock up the mini jungle with rented plants (by Art Dir Jay) to create a ‘natural looking rainforest’. From the minds of Agency FCB & clients Sprtizer […]