AUTOMOTIVE16 Videos

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ISUZU BEAST ‘Uncaged’

We truly outdid ourselves on this webfilm. Collaborating with Nicholas Lazaroo, with production house Spyder Web & agency Leo Burnett, we crafted an action-packed/stealth board with over 40 shots, accomplished in 1 day – from the evening till the next morning. We had to trim & rework the Agency concept to something that was achievable […]

MERCEDES-BENZ ‘Never Stop Improving – Nauraj’

After the success of the Mercedes-Benz CNY videos, Publicis EMIL once again engaged MU Productions & myself to help envision their Never Stop Improving campaign videos. I jumped in fully prepared to give it my all. The main challenge we faced was the time factor. 1 long day to complete 2 long videos. Thankfully, we […]

MERCEDES-BENZ ‘Never Stop Improving – Soraya’

This was like a passion project with MU Productions. It’s been a dream of mine to shoot something that combined human elements of fitness & endurance with something tangible & equally powerful & engaging. Thus, the Never Stop Improving campaign was launched with Mercedes. We used real-life people who are professionals in their own fields […]

NISSAN NAVARA NP300 ‘Indiana Jones’

Wet & hot. These 2 words best describe the mood & ambiance we had for the 2 days of working on the new Nissan Navara tvc shoot. With the ambitious concept – crafted as an action packed car-chase trailer from Agency BnBC, Twisted Media, DOP Nick Lee & myself were faced with the challenge of […]

NISSAN SERENA ‘Simply Magical’

The 3rd Nissan spot with Twisted Media, & 1st car spot with Agency People n Rich. Shot over 2 days, this was a pretty straightforward idea as Clients wanted it to be a more family-oriented where all can enjoy the uniqueness of the new Nissan Serena. It was a very product-oriented spot, featuring 4 USPs & […]

NISSAN X-TRAIL ‘The Urban Thrill’

An exciting concept that’s rarely seen on local TV – also aired on Digital Media – this commercial was truly a team effort from Agency BnBC & Twisted Media (Bee Sim). A big bonus was finding our protagonist who had a close resemblance to Daniel Craig, & we wanted to portray a suave yet confident […]

PROTON X70 ‘Kamal’

The 2nd Proton job & this time, we shot the facelifted 2025 X70. With an idea from freelancer Kenneth & working with production house JPS (EP Jaffri), we set out to create something a little different from most car ads. At the core of our idea, we wanted to equate how good, humble & helpful […]

PROTON X90 ‘Unveiling’

To date, the most luxurious Proton model ever. Marketed as premium & stylish, we stayed away from fancy camera moves & fast cuts. Working with JPS productions & Clients Proton for the 1st time, was an eye-opener. Unaccustomed to not having an Agency have a pre-approved board, meant that we were our own creatives. Coming […]

SHELL BOBA ‘Manifesto’

I felt somewhat honored to be picked to shoot Shell’s so-called comeback into the realm of advertising. After a long hiatus, they wanted to come back with a bang & were willing to break from their norm; they wanted a more daring & different way of presenting their ideas. Hence, Shell tasked the agency Geometry Global & […]

TOYOTA ‘Deepavali 2022’

This was a less hectic shoot, as compared to the previous campaign, as there were less car shots & a big focus on the 2D animation sequences. From Agency Dentsu who came up with this original concept & Shootworksasia, we brainstormed & tweaked the idea to better showcase the beauty of Deepavali in its most […]