AUTOMOTIVE10 Videos

HONDA TIGER ‘Pilot’

This was a collaboration between Justin Woon & myself, as we worked hand in hand to complete this project under RT Films Jakarta.  At times, we were required to be split into 2 teams to accomplish all the shots within the 1 day shoot, as the traveling times alone in Jakarta City & the outskirts […]

ISUZU BEAST ‘Uncaged’

We truly outdid ourselves on this webfilm. Collaborating with Nicholas Lazaroo, with production house Spyder Web & agency Leo Burnett, we crafted an action-packed/stealth board with over 40 shots, accomplished in 1 day – from the evening till the next morning. We had to trim & rework the Agency concept to something that was achievable […]

MERCEDES-BENZ ‘Never Stop Improving – Nauraj’

After the success of the Mercedes-Benz CNY videos, Publicis EMIL once again engaged MU Productions & myself to help envision their Never Stop Improving campaign videos.  I jumped in fully prepared to give it my all.  The main challenge we faced was the time factor.  1 long day to complete 2 long videos.  Thankfully, we […]

MERCEDES-BENZ ‘Never Stop Improving – Soraya’

This was like a passion project with MU Productions.  It’s been a dream of mine to shoot something that combined human elements of fitness & endurance with something tangible & equally powerful & engaging.  Thus, the Never Stop Improving campaign was launched with Mercedes.  We used real-life people who are professionals in their own fields […]

NISSAN NAVARA NP300 ‘Indiana Jones’

Wet & hot. These 2 words best describe the mood & ambiance we had for the 2 days of working on the new Nissan Navara tvc shoot. With the ambitious concept – crafted as an action packed car-chase trailer from Agency BnBC, Twisted Media, DOP Nick Lee & myself were faced with the challenge of […]

NISSAN SERENA ‘Simply Magical’

The 3rd Nissan spot with Twisted Media, & 1st car spot with Agency People n Rich.  Shot over 2 days, this was a pretty straightforward idea as Clients wanted it to be a more family-oriented where all can enjoy the uniqueness of the new Nissan Serena.  It was a very product-oriented spot, featuring 4 USPs & […]

NISSAN X-TRAIL ‘The Urban Thrill’

An exciting concept that’s rarely seen on local TV – also aired on Digital Media – this commercial was truly a team effort from Agency BnBC & Twisted Media (Bee Sim). A big bonus was finding our protagonist who had a close resemblance to Daniel Craig, & we wanted to portray a suave yet confident […]

SHELL BOBA ‘Manifesto’

I felt somewhat honored to be picked to shoot Shell’s so-called comeback into the realm of advertising.  After a long hiatus, they wanted to come back with a bang & were willing to break from their norm; they wanted a more daring & different way of presenting their ideas.  Hence, Shell tasked the agency Geometry Global & […]

TOYOTA CAMRY ‘Petrol 2.0’

I’ve always loved shooting cars, especially good looking ones :D. And this, here, is a great looking sedan. Shooting this car was quite a poignant experience for me, as it was my 1st sedan shoot. Working with a strong production team, Twisted Media, together with Agency APD, we set out to showcase the sleek & […]

TOYOTA VIOS ‘Made for More’

I must admit, it’s been a while since I’ve shot a full on car commercial, & on this scale.  The biggest I’ve ever done to be honest.  Of course, it came with many challenges, especially shooting this many shots within 3 days – ended having 1 additional conti day due to rain.  From the mind […]