AUTOMOTIVE21 Videos

Order By: Title

GWM TANK 500 ‘DARE’

So, when GWM Malaysia approached Shootworksasia to pitch for their Tank 500 job, we jumped at this rare opportunity. The challenge was we needed to come up with the concept from scratch & to do it in double time. With the help of some writers, we presented several ideas & one was selected. Soon after, […]

ISUZU BEAST ‘Uncaged’

We truly outdid ourselves on this webfilm. Collaborating with Nicholas Lazaroo, with production house Spyder Web & agency Leo Burnett, we crafted an action-packed/stealth board with over 40 shots, accomplished in 1 day – from the evening till the next morning. We had to trim & rework the Agency concept to something that was achievable […]

JETOUR T2 ‘DARE TO DOMINATE’

This was so much fun to execute, trying to incorporate different ways of transitioning from scene to scene, etc. From Agency TBWA, & working with Lightflux Productions once more, we produced a premium yet rugged spot for the new T2. The brief was to show the versatility of the car in an urban environment, but […]

JETOUR VT9 ‘EXPANDING POSSIBILITIES’

From Agency TBWA & production house Lightflux, we produced a heartwarming & fun spot for clients Cherry/Jetour with clever transitions. Our main concern before the shoot, was weather. We needed a sunrise & a sunset, and initially we only had 1.5 days to shoot. However, we quickly realized that we really needed a full 2 […]

MERCEDES-BENZ ‘Never Stop Improving – Nauraj’

After the success of the Mercedes-Benz CNY videos, Publicis EMIL once again engaged MU Productions & myself to help envision their Never Stop Improving campaign videos. I jumped in fully prepared to give it my all. The main challenge we faced was the time factor. 1 long day to complete 2 long videos. Thankfully, we […]

MERCEDES-BENZ ‘Never Stop Improving – Soraya’

This was like a passion project with MU Productions. It’s been a dream of mine to shoot something that combined human elements of fitness & endurance with something tangible & equally powerful & engaging. Thus, the Never Stop Improving campaign was launched with Mercedes. We used real-life people who are professionals in their own fields […]

NISSAN NAVARA NP300 ‘Indiana Jones’

Wet & hot. These 2 words best describe the mood & ambiance we had for the 2 days of working on the new Nissan Navara tvc shoot. With the ambitious concept – crafted as an action packed car-chase trailer from Agency BnBC, Twisted Media, DOP Nick Lee & myself were faced with the challenge of […]

NISSAN SERENA ‘Simply Magical’

The 3rd Nissan spot with Twisted Media, & 1st car spot with Agency People n Rich. Shot over 2 days, this was a pretty straightforward idea as Clients wanted it to be a more family-oriented where all can enjoy the uniqueness of the new Nissan Serena. It was a very product-oriented spot, featuring 4 USPs & […]

NISSAN X-TRAIL ‘The Urban Thrill’

An exciting concept that’s rarely seen on local TV – also aired on Digital Media – this commercial was truly a team effort from Agency BnBC & Twisted Media (Bee Sim). A big bonus was finding our protagonist who had a close resemblance to Daniel Craig, & we wanted to portray a suave yet confident […]

PROTON SAGA ‘ICONIC’

Grateful to be given this huge opportunity to create the iconic video for such a cherished & loved car. Before Geely ever came into the picture, Proton made this iconic car that would ultimately transcend 4 decades & still be relevant in the automotive industry today. Working on some initial concept ideas with Kenneth under […]