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ANGEL SOY SAUCE ‘Pure & Natural’

This was my 1st collaboration with agency Ideasmith & clients Bidor Kwong Heng & the Xth of many with Play Pictures & I must admit that while it was challenging from day one, the end result was exactly what we envisioned it to be. The concept required one talent, who performed extremely well, & the […]

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LA CREMERIA ‘Testimonial’

One of the few real testimonials I’ve done & that I’m pretty proud of. While not groundbreaking in any way, the honesty & emotions from the talent on screen is something that we just can’t fake. And that’s what really helped to sell this whole concept. From the minds of agency JWT & working with […]

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TOURISM MALAYSIA ‘Your Story to Share, Our Promise to Keep : Food’

Durian season or no, the shoot must go on. And so we soldiered on, crafting appetizing food scenarios & shots that catered to the very specific China market, showing how Malaysia can be an amazing food haven if you only know where to look. Of course, we have our signature traditional dishes from the many […]

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MACCOFFEE Café Pho ‘Samba’

It’s always fun shooting an active & lively commercial, especially when it involves dance. From clients Food Empire & Optinovus Films, comes a slightly humorous story of a young man pining for a woman he cannot have… she’s out of his league. Well, at least not on his own. Thus, with the help of MacCoffee […]

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MEHRAN ‘RECIPE MIX’

This is, to date, the most challenging shoot I’ve ever encountered. Without going into specific details, let’s just say that for what we went through, the end results are something that I’m pretty proud of. And truly, the end result is really all that matters isn’t it. From Agency Connect Marketing Communications (Pakistan) & local […]

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CARRIE JUNIOR ‘Play with Me’

The 2nd collaboration with Nerve Centre & One Worldwide had us casting for the perfect boy to represent the brand image of Carrie Jr. It was an arduous task having to find a boy who fit the criteria but in the end, we managed to find the ideal boy in Adam. Of course, being only […]

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CARRIE JUNIOR ‘Hairstyle’

Working with One Worldwide & ad agency Nerve Centre, we came up with a spot for clients Wipro Unza to feature a new hair shampoo for kids. The success of the commercial hinged mainly on the petite shoulders of our leading 5 year old girl talent, who performed above expectations much to everyone’s delight. It […]

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NESTLE ‘Marvel Comics’

The 2nd of the Nestle/Marvel campaign, we worked with Filmbase & McCann Erikson to create a visually compelling spot enhanced with a dynamic score.  Shot outside a convenience store, we incorporated the Marvel footage seamlessly into the live-action scenes.  Our hero boy was a little hyper & had loads of energy, which helped us sell the […]

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PIDM ‘Out of the Box’

Created as part of a campaign for PIDM awareness under One Worldwide & Agency Long’s Creative, the Out of the Box spot features kids from different races in Malaysia, all trying to figure out what PIDM stands for.  Whilst most can attest to dealing with children of a very young age being quite challenging, it […]

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Legoland ‘Star Wars’

Teaming up with DMO Productions & 180 Degrees once more, we packed up 23 people – including talents – & flew over to Windsor, UK for 2 weeks, to shoot the existing Lego Star Wars attraction available there. 13 hours later, coupled with jetlag, we managed to accomplish the shoot within 2 days, in wonderful […]