PIDM ‘Out of the Box’

Created as part of a campaign for PIDM awareness under One Worldwide & Agency Long’s Creative, the Out of the Box spot features kids from different races in Malaysia, all trying to figure out what PIDM stands for.  Whilst most can attest to dealing with children of a very young age being quite challenging, it was nevertheless fun & brought out the best in all of us.  The play on graphics helps to compliment the children’s cheekiness & playfulness.  Shot using the Canon 5D Mark II with Nick Lee as DOP, & color graded at Cinered with Post-Production completed at Twisted Media.