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SUNQUICK ‘Sonic’

My first collaboration with agencies; Havas Worldwide & Advance Denmark, clients Sunquick Denmark & Malaysia, & Chillipepper Films, was a good one. A hardworking but fruitful one, especially in terms of the 25 hour shoot we put ourselves through to achieve the 42 total boarded shots! J Taking that & the numerous product shots covered […]

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NISSAN X-TRAIL ‘The Urban Thrill’

An exciting concept that’s rarely seen on local TV – also aired on Digital Media – this commercial was truly a team effort from Agency BnBC & Twisted Media (Bee Sim). A big bonus was finding our protagonist who had a close resemblance to Daniel Craig, & we wanted to portray a suave yet confident […]

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Mercedes Benz CNY 2019 Main Film

An idea inspired by another B&W film by a famous other brand, Agency Publicis EMIL together with MU Productions & myself worked on producing several of these testimonial ads for renowned German car-maker Mercedes-Benz Malaysia for the upcoming Chinese New Year.  They picked MB Ambassadors, KOLs & just some regular folks with different personalities to […]

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TM UNIFI Mesh WiFi ‘Deadzone’

Shooting 3 spots in 1 day is no easy feat, but we, Optinovus Films, managed to pull it off in good time, thanks to the great cast that we had & the familiarity we established from previous shoots.  It was a long project from conception to end with an original idea from Agency VMLY&R to eventually […]

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AIKEN ‘Vita C’

A first beauty job for Aiken under WiPro Unza, but with the same agency Ensemble & production house Sixymac Productions.  It was actually a pretty straightforward board, but knowing me, I’d like to complicate matters by adding in more visually appealing camera movements to add to the dynamism of the entire spot.  Shot in a […]

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HADA LABO Hydrating Lotion ‘Sharifah Rose & Nabil Aqil’

A 2nd collaboration with Clients Hada Labo, Astro & ATF, these boards were quite different.  Not needing to be cinematic but aspirational yet comical to an extent, writers Howie & Daniel – Producer – for the Chinese Scripts with Iman for the Malay scripts had a challenge on their hands.  To come up with stories […]

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DOMINO’S ‘Cheese Volcano’

Missed the last few Domino’s, but we’re back…with an ‘eruption of flavor’! This was not an easy shoot by any means; to make this product look good & appetizing was the challenge.  Working with Agency FCB & Production House KDCo once more, we aligned with the clients much earlier on regarding the direction we wanted […]

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TOURISM MALAYSIA ‘Your Story to Share, Our Promise to Keep : Food’

Durian season or no, the shoot must go on. And so we soldiered on, crafting appetizing food scenarios & shots that catered to the very specific China market, showing how Malaysia can be an amazing food haven if you only know where to look. Of course, we have our signature traditional dishes from the many […]

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BRYLCREEM ‘Effortless Fresh’

Executing a 1-take trick shot is never easy. I’ve done it on a job several years back, & know the complexities involved. It may look easy in the final visual, but it’s nothing but. Now, imagine when you’ve got 3, 1-take trick shots to do in 1 commercial! That’s the challenge we were tasked with, […]

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VITAGEN ‘Love Your Gut’

From the minds of People n Rich, comes the concept of family, friends & loving your gut.  Working with Twisted Media to bring this idea to life, we shot over 2 days at several locations, requiring the use of the Mavic Air drone & the Canon C200 with special Leica lenses.  The talents performed marvelously, […]