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DOMINO’S ‘Cheese Volcano’

Missed the last few Domino’s, but we’re back…with an ‘eruption of flavor’! This was not an easy shoot by any means; to make this product look good & appetizing was the challenge.  Working with Agency FCB & Production House KDCo once more, we aligned with the clients much earlier on regarding the direction we wanted […]

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HOMESOY ‘The Taste of Enjoyment’

My love for creating appetizing visuals cannot be more evident than in this ad  as we worked with such budgetary constraints you would not believe.  I saw this challenge as a way of flexing my creative muscles & didn’t want to shoot just another generic (soy) milk ad but to make it look like a […]

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TOYOTA Alphard 2024 ‘Quiet Luxury’

One of my proudest works… mainly attributed to its execution.  Through thick & thin, Shootworksasia, Dentsu LHS & the Clients made this a reality. From the get-go, I wanted to have the Robotic Arm to execute the dynamic shots that only a robotic arm can do.  Differentiating us from the competition.  Working with DP Nicholas […]

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TOYOTA HEV ‘Reflections’

Easily one of the most challenging jobs I’ve encountered, from inception all the way to post-production.  In short, the end result that you see is expanded tenfold from the original Dentsu LHS concept, mainly trying to show as many different reflections on the car as possible.  Working with Shootworksasia & DP Nicholas Chin, we shot […]

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MAB Firefly ‘Introducing a Better Way to Fly with Firefly’

The most fun I’ve had shooting greenscreen.  Seriously.  We all know shooting chroma key stuff can be incredibly boring, but this was just the opposite.  With an initial idea from Clients of simple green screen compositing shots, I, together with Production House Shootworksasia wanted it to be more exciting & interactive.  Hence, the end product […]

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AUTAN JERUK ‘Park’

This was a short & sweet commercial, that comprised of 2 x 15s boards shot in 1 day.  From the minds of Ag Media.Monks & working with Sixtymac Productions, & clients SC Johnson, we had to coincide the split-screen treatments with some other work done in the US before this.  And this was unique & […]

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AUTAN JERUK ‘Bedroom’

This was a short & sweet commercial, that comprised of 2 x 15s boards shot in 1 day.  From the minds of Ag Media.Monks & working with Sixtymac Productions, & clients SC Johnson, we had to coincide the split-screen treatments with some other work done in the US before this.  And this was unique & […]

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TOYOTA ‘Merdeka 2023’

Natural & real.  That was the brief from Clients.  Thus, Shootworksasia & myself worked with Agency Hakuhodo to create something that was simple, charming & endearing for our Independence Day.  We casted kids who weren’t very exposed, some appearing for the very 1st time even, while some had a bit more experience.  We asked them […]

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ENSURE ‘Be Ready For Life’

‘This board was made for me” I told my EP Elroy, Lightflux Productions. And I was determined to get it. Lol.  I love trying out new things, & while this isn’t something new that I haven’t tried before, but it’s new in the sense, it needs to seamless cut from scene to scene with just […]

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BRANDS 2.0 ‘Work Performance’

I look forward to projects like this.  Different from the norm.  From Agency 180° & Post House Sotong Potong, we embarked on creating an adaption from the Taiwan version of the same product.  What was actually extremely time consuming was always trying to match up our talents in the right frame.  Because there are essentially […]