AIKEN Shampoo ‘Superfood’

My 2nd hair commercial, after more than 7 years.  It was fun, not as hard as I expected it to be with 3 beauty hair shots with some minimal rigging.  Alas, one of the shots didn’t make it into the final cut in order to save time.  From regular clients WiPro Unza, Ag Ensemble & […]

HADA LABO KOUJI ‘Bell Yu Tian’

A first time working with clients Hada Labo, with Astro as Agency & Production House Asia Tropical Films.  We got off to a great start, as clients were pretty open with ideas & not overly picky as to how we shoot it, as long as it looks cinematic.  They came to the right person then […]

HADA LABO KOUJI ‘Christy Ng’

A first time working with clients Hada Labo, with Astro as Agency & Production House Asia Tropical Films.  We got off to a great start, as clients were pretty open with ideas & not overly picky as to how we shoot it, as long as it looks cinematic.  They came to the right person then […]

HADA LABO KOUJI ‘Wendy Ng’

A first time working with clients Hada Labo, with Astro as Agency & Production House Asia Tropical Films.  We got off to a great start, as clients were pretty open with ideas & not overly picky as to how we shoot it, as long as it looks cinematic.  They came to the right person then […]

TOYOTA VIOS ‘Made for More’

I must admit, it’s been a while since I’ve shot a full on car commercial, & on this scale.  The biggest I’ve ever done to be honest.  Of course, it came with many challenges, especially shooting this many shots within 3 days – ended having 1 additional conti day due to rain.  From the mind […]

DOMINO’S ‘Bulgogi Cheese Baked Rice/Pasta’

This 2nd board had to have different food porn shots, so that was definitely a challenge.  Prioritizing the important steps to showcase was crucial, as we didn’t have so much time to shoot & to show everything in the edit.  With a general concept from FCB together with KDCo, we embarked on this journey together.  […]

DOMINO’S ‘Ssamjeang Pizza’ 2.0

It’s always a great feeling when Clients approach you again to shoot more good stuff for them.  The trust is something I will always appreciate & never take for granted, as you’re only as good as your last job.  So, we needed to make things more interesting this round, while focusing on the food porn […]

SPRITZER ‘Project Icon’

Boards like these are rare & few, allowing us to experience ‘nature’ in a different manner, to shoot something so calming & natural, even if we had to mock up the mini jungle with rented plants (by Art Dir Jay) to create a ‘natural looking rainforest’.  From the minds of Agency FCB & clients Sprtizer […]

DUGRO ‘Ramadhan 2022’

From Agency Entropia & clients Danone, comes an honest & genuine script for Ramadhan.  Working with PH Lightflux, for me, the end result says it all.  The kid is adorable, natural, & intelligent. Or appears to be lol.  This was his first attempt at acting, so, needless to say we had an extremely tough & […]

CORNTOZ ‘The Journey’

The brief directly from the Mamee Clients was to create awareness for this little known pink horse called Pinko whilst making the food shots look good.  Thus, I set out, together with Lightflux Productions, to create a quirky, weird, wild, wacky yet visually exciting spot that marries both a 2D animated horse with 2D environments […]