GARDENIA TOAST’EM ‘Choco Perfecto’
This was our – together with Shootworksasia – maiden job with Agency Oxygen & clients Gardenia. And I’d safely say we clicked. Always valuing high production values, we strive to create interesting visuals even in the most straightforward of concepts because that’s what sets it apart from the ordinary. Shooting the food shots went as well as can be, as our bread was used as is – made especially to facilitate the shoot due to it being a new product, but we showed 2 sides to it… soft & fluffy & toasted & crispy. The real challenge was actually getting our 3 talents to sync their actions specifically so our edits work from scene to scene. Our house location needed quite a bit of dressing to make it look more lived in & believable for 3 young first time jobbers. Shot with DP Sean Loh using the Ronin 4D & the Panasonic S1H with the Laowa Probe Lens. Too as art department. Edited & partially Onlined by Ng & Xian Gen, with 3D animation by JS.