ENSURE GOLD ‘True Strength’

This board was solely all about talent direction.  And we had pretty good talents – except for maybe the child 😀 , so that was a plus.  From agency Entropia & clients Abbott, together with Lightflux Productions, we shot this regional ad in 1 day, in 1 location.  Having to setup the ‘office’ scene in the same home, without it looking too officey. The challenge here was pleasing the different markets as we had Indonesia & the Philippines involved, & needed some differences in terms of setting & wardrobe.  Other than that, the animation of the shield went through several iterations till we settled on the one in the final film, which looked subtle, yet effective.  Shot with DOP Chin using the Arri Alexa Mini, & color grading & post-production completed at DeTouche.