LIFESTYLE56 Videos

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BAYGON MAX ‘MAXsimal Protection’

Another collaboration with Agency Media Monks & my 2nd with clients SC Johnson, we worked together with Lightflux to create a beautiful, warm & embracing film – actually 2 films. Initially, we were supposed to film only 1 scene each & replace the product in post-production – because the products would be similar in size, […]

TESCO MERDEKA ‘Besi Buruk’

This was a humbling shoot. Raw, real, guerilla style through & through. Agency Mullenlowe came up with the idea together with Tesco Malaysia, to produce something for Merdeka that would pay tribute to their employees. But these were no ordinary employees, they’ve gone through some pretty tough times; & we wanted to highlight some of the […]

ENCHANTEUR ‘The Way of Passion’

I would call this TVC the sequel or the next step towards the loving marital relationship of Sazzy & Nash. Working closely with Ignite, Twisted Media & clients Wipro Unza once again, we created this beautiful & elegant spot that differentiates itself enough from the very 1st campaign, whilst still maintaining the loving vitality that […]

TM UNIFI ‘ACL’

Big. Bold. Oozing pressure. But we pulled it off. From a creative idea under Grey Malaysia & production Optinovus Film, we went through several iterations and finally settled on this. My original intent was to create a complete one take commercial from beginning to end. However, this became highly improbable, as we had time limitations […]

HUAWEI CSR ‘Be My Eye’

Another collaboration with Huawei & Play Pictures, but this time teaming up with Ogilvy & organisers Plus Community to work on a CSR project for the blind under the Malaysian Association for the Blind (MAB). Before starting this project, I knew very little about the Blind & what they go through everyday…how tough they have […]

GRAB ADS Sales Video ‘Your Brand Here’

It’s been a while since I’ve collaborated with MU Productions, but it was a good one my 1st Grab video. With the concept from their internal creatives, Grab wanted a video that speaks to the potential clients out there, who can actually advertise using Grab itself, in so many ways, as you will discover when […]

TESCO MERDEKA ‘Heart of Gold’

I have not come across a more sincere & thankful lady, who does not look her age. Aunty Mildred, a kind soul, always smiling & spreading cheer to people around her. With completely no acting experience whatsoever, she portrayed her genuine self & all we had to do was capture that on camera. Compared to […]

New Balance ‘Color Run’

‘The Color Run is for the People.’ No description is more apt than this. Co-sponsored by New Balance, Agency Cheil China Group together with their recently acquired Bravo Asia came up with this idea to further enhance New Balance’s on-going Runnovation campaign, by involving themselves with the Color Run held in Singapore August 2013. Working […]

TM UNIFI QR CODE ‘Dance’

This was initially a straightforward concept, very simple & direct. But clients wanted it to be more than that, thus, Dancing QR Man was born. Working with Grey Malaysia once more & Optinovus Films has been great. With freedom to work on more daring dance moves, rarely seen on local TV, we enlisted the help […]

HUAWEI NOVA 3 & 3i ‘Hannah’

The 3rd instalment of the Nova series reunites us – Play Pictures & Huawei – with celebrity Hannah Delisha, but this time, from an adapted Huawei HQ version. We followed it somewhat closely, but of course, our locations differed keeping the essential concept & dance moves intact. Initially, Hannah was a little uncomfortable with performing the […]