F&B118 Videos

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SPRITZER ‘Project Icon’

Boards like these are rare & few, allowing us to experience ‘nature’ in a different manner, to shoot something so calming & natural, even if we had to mock up the mini jungle with rented plants (by Art Dir Jay) to create a ‘natural looking rainforest’. From the minds of Agency FCB & clients Sprtizer […]

CORNTOZ ‘The Journey’

The brief directly from the Mamee Clients was to create awareness for this little known pink horse called Pinko whilst making the food shots look good. Thus, I set out, together with Lightflux Productions, to create a quirky, weird, wild, wacky yet visually exciting spot that marries both a 2D animated horse with 2D environments […]

LAY’S x KFC ‘Gotta Get ‘Em’

Ah, a part of my bucketlist achieved: Shooting for KFC, although technically it’s not a full-on KFC ad, but more a Lay’s ad that has KFC chicken & seasoning in a KFC outlet. With an idea from Agency Entropia, & Clients PepsiCo, PH Lightflux & myself immersed ourselves in this shoot wholeheartedly. And boy, was […]

CARLSBERG ‘East Malaysia Harvest’

An interesting project marrying both a live-action shoot with 2d/3d CGI icons of flora & fauna from specifically designed EM Harvest Festival cans. From the creative minds of Agency Grey Malaysia, & clients Carlsberg together with PH Gary Chong Studios, we shot this spot in one day at the Long House resort out in Semenyih. […]

CONNOR’S ‘The Perfect Glass’

One of 3 new spots for Connor’s with the general idea from Agency Grey Malaysia, & clients Carlsberg & PH Motionrom. Always trying to get some nice different angles to create something rarely seen before… that’s what I always strive to achieve. I believe we managed to do that in this spot. With a 45° […]

CONNOR’S ‘Glass Evolution’

One of 3 new spots for Connor’s with the general idea from Agency Grey Malaysia, & clients Carlsberg & PH Motionrom. I’m incredibly proud of the end results of all 3 spots, & this video, like the other, provides a very sleek & stylish look at the evolution from the old glass to the new. […]

CONNOR’S ‘Bring the Pub Home’

One of 3 new spots for Connor’s with the general idea from Agency Grey Malaysia, & clients Carlsberg & PH Motionrom. This is my favorite as it showcases an incredibly smooth transition from scene to scene. We had meticulous planning & rehearsals to get the line up of shots right, as I wanted to have […]

MAMEE Noodle Snack ‘BBQ’

No.3 with Clients Mamee, & a first with Agency Bonsey Jaden, together with PH Twisted Media. The brief was to make crispy noodle snacks as visually appetizing as possible. So, we created some food porn visuals that romanticizes the product while injecting the Mamee Monster animation in a seamless blend of a real environment & […]

McD APP

McD APP ‘Takeaway’ A sequence of 4 short ads for mobile, that may look simple at first, but was thoroughly challenging to execute. Both on shoot & during post-production. From the minds of creatives at Leo Burnett & production house PRS – my 1st project with them – we crafted final films that are seamless […]

CARNATION CNY 2022 ‘Pour Some Love’

I looked forward to this shoot. I can’t explain why, but it’s probably because I was invested in the storyline, & have always wanted to shoot a cook who’s all stressed, creating some chaos in the kitchen, with some frantic yet controlled camera movements. And the result is something I’m quite proud of. With the […]