F&B112 Videos

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MAMEE Noodle Snack ‘BBQ’

No.3 with Clients Mamee, & a first with Agency Bonsey Jaden, together with PH Twisted Media. The brief was to make crispy noodle snacks as visually appetizing as possible. So, we created some food porn visuals that romanticizes the product while injecting the Mamee Monster animation in a seamless blend of a real environment & […]

CONNOR’S ‘Bring the Pub Home’

One of 3 new spots for Connor’s with the general idea from Agency Grey Malaysia, & clients Carlsberg & PH Motionrom. This is my favorite as it showcases an incredibly smooth transition from scene to scene. We had meticulous planning & rehearsals to get the line up of shots right, as I wanted to have […]

CONNOR’S ‘Glass Evolution’

One of 3 new spots for Connor’s with the general idea from Agency Grey Malaysia, & clients Carlsberg & PH Motionrom. I’m incredibly proud of the end results of all 3 spots, & this video, like the other, provides a very sleek & stylish look at the evolution from the old glass to the new. […]

CONNOR’S ‘The Perfect Glass’

One of 3 new spots for Connor’s with the general idea from Agency Grey Malaysia, & clients Carlsberg & PH Motionrom. Always trying to get some nice different angles to create something rarely seen before… that’s what I always strive to achieve. I believe we managed to do that in this spot. With a 45° […]

CARLSBERG ‘East Malaysia Harvest’

An interesting project marrying both a live-action shoot with 2d/3d CGI icons of flora & fauna from specifically designed EM Harvest Festival cans. From the creative minds of Agency Grey Malaysia, & clients Carlsberg together with PH Gary Chong Studios, we shot this spot in one day at the Long House resort out in Semenyih. […]

LAY’S x KFC ‘Gotta Get ‘Em’

Ah, a part of my bucketlist achieved: Shooting for KFC, although technically it’s not a full-on KFC ad, but more a Lay’s ad that has KFC chicken & seasoning in a KFC outlet. With an idea from Agency Entropia, & Clients PepsiCo, PH Lightflux & myself immersed ourselves in this shoot wholeheartedly. And boy, was […]

CORNTOZ ‘The Journey’

The brief directly from the Mamee Clients was to create awareness for this little known pink horse called Pinko whilst making the food shots look good. Thus, I set out, together with Lightflux Productions, to create a quirky, weird, wild, wacky yet visually exciting spot that marries both a 2D animated horse with 2D environments […]

SPRITZER ‘Project Icon’

Boards like these are rare & few, allowing us to experience ‘nature’ in a different manner, to shoot something so calming & natural, even if we had to mock up the mini jungle with rented plants (by Art Dir Jay) to create a ‘natural looking rainforest’. From the minds of Agency FCB & clients Sprtizer […]

DOMINO’S ‘Ssamjeang Pizza’ 2.0

It’s always a great feeling when Clients approach you again to shoot more good stuff for them. The trust is something I will always appreciate & never take for granted, as you’re only as good as your last job. So, we needed to make things more interesting this round, while focusing on the food porn […]

DOMINO’S ‘Bulgogi Cheese Baked Rice/Pasta’

This 2nd board had to have different food porn shots, so that was definitely a challenge. Prioritizing the important steps to showcase was crucial, as we didn’t have so much time to shoot & to show everything in the edit. With a general concept from FCB together with KDCo, we embarked on this journey together. […]