F&B79 Videos

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TEXAS CHICKEN TOKYO CHICKEN ‘Drum’

The 1st of 3 concepts from Agency Mullenlowe, & my 1st fully animated series – definitely the most quirky. Working with production Shootworksasia, Ng (freelance 3D supervisor & editor) & Quadimension – JS (animator), we initially wanted to shoot only the Chicken Drumsticks due to the lockdown, in our own home.  However, after much discussion, we […]

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CONNOR’S x MARSHALL ‘Split-Screen’

The 3rd collaboration with Connor’s, under Motionrom & Agency Grey,  & this time they’re partnering with audio powerhouse Marshall.  So, based on the idea of utilizing split-screens to tell the stories of both worlds that move along simultaneously & culminating in one final destination, our challenge was to make it visually interesting & compelling – […]

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NANDO’S ‘THIS IS PERi-PERi’

It’s been a long time dream of mine to shoot something like this.  Something edgy, energetic, punctuated with fast cuts & relevant music/sound design. A concept that elevates the taste buds visually, & shows that even with only 2-days of shoot coupled with perseverance, creativity & teamwork, we can get around to making things look magical […]

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PREGO ‘A World of Pastabilities’

Food, food & more food.  Just what I like.  Spending a full day shooting interesting angles to showcase different pasta variants.  From top shots, to dolly shots to low angles.  Almost anything you can think of.  From a basic idea from Agency Reprise, & working with Shootworksasia, we produced this appetizing Pasta ad for clients […]

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KNORR ‘Soup Ayam Luar Biasa’

When you have great talents, you’re sure to have a relatively smooth-sailing shoot. And this spot had the best of talents. Granted we had a few hiccups here & there when the son refused to do any more takes lol, but when he heard ‘action!’ he’d just do his best, & that was more than […]

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DOMINO’S ‘Ssamjeang Pizza’ 2.0

It’s always a great feeling when Clients approach you again to shoot more good stuff for them.  The trust is something I will always appreciate & never take for granted, as you’re only as good as your last job.  So, we needed to make things more interesting this round, while focusing on the food porn […]

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MAMEE ‘Perfecto’

Our 2nd collaboration with Saatchi & Saatchi has led us to this gem of a commercial. Stylish, classy & visually daring in its approach to showcase the new appetizing Mamee Perfecto chips, Shootworks & the team worked for long hours on the shoot day itself to make this a reality. The talents were of good […]

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TEXAS CHICKEN TOKYO CHICKEN ‘Lucky Cat’

The 2nd of 3 concepts from Agency Mullenlowe, & my 1st fully animated series – definitely the most quirky. Working with production Shootworksasia, Ng (freelance 3D supervisor & editor) & Quadimension – JS (animator), we initially wanted to shoot only the Chicken Drumsticks due to the lockdown, in our own home.  However, after much discussion, we […]

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DOMINO’S ‘All in Sides’

The brief was to make this look delicious & appetizing.  Well, that’s what I do best 😀 . From Agency FCB’s script, we teamed up with Lightflux Productions once more & delivered several videos, but with 2 main ones – one of them being these side orders.  The main post challenge was fitting everything into […]

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DOMINO’S CNY 2019 ‘Eggstra Shiok’

22 hours. Yup, my 2ndexperience with Pizza, & it doesn’t get any easier. Or shorter. Lol.  We wanted this to be a fun & exciting board, introducing a new flavor on a pizza, never done before locally or anywhere.  So, with a board from Mullenlowe Malaysia, we crafted a food porn Pizza spot that had a […]