F&B112 Videos

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Domino’s ‘Crispy Fries’

Short & dynamic.  This was what we set out to do with the Freefly Ember 5k camera, we had some beautiful high speed fries crashing together, breaking apart – with rigging courtesy of Harris – & falling pizza salt onto crisy fries.  DPed by Chin, edited by Fai, & full Grading + Online by Meccanice […]

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Domino’s ‘Double Cheeseburger Pizza : Burger Crust’

Keeping it simple, yet really focusing on what the title suggests.  We romanticize the burger crust fully, traveling along the inner, top & outer undulating circular shape, fully embracing the sesame seeds as we move along, & finally ending up on the inside of the crust.  Of course, this idea spawned from the usage of […]

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DOMINO’S ‘Double Cheeseburger Pizza’

We accomplished great things with this one.  A milestone.  And I’m completely grateful to production house KDCo, Agency FCB & clients Domino’s for believing in the vision & allowing us to execute it the way it was meant to be…using the Robotic Arm.  Having shot numerous Domino’s ads, it was high time to create something […]

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Domino’s ‘Golden Treasure Pizza’

Yet another fun one for Domino’s for the CNY festivities.  From the creative minds of Agency FCB, & production KDCo, we delivered a dynamic & energetic campaign filled with bright & vibrant colors with an epic Asian score.  With 3 ingredients to feature, with the main being Salmon, we found ways to portray Salmon at […]

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Domino’s ‘Mac & Cheesy Pizza’

Constantly finding ways to make things visually exciting & fresh – even after working on several Domino’s campaigns – that is the challenge we face.  And with this board, the brief was to have fun! Go wild with the edits.  From a concept from Agency FCB & working with KDCo, we pursued this with creativity […]

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DOMINO’S ‘Pepperoni-roni : Kitchen Voices’

Agency FCB wanted to infuse a bit of a story to this one.  And I like it. Slightly different from what I’ve done in recent years.  A bit of humour if you will, but having these ‘kitchen voices’ drive our Domino’s chef to create a bigger & more abundant pizza was a clever touch.  We […]

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DOMINO’S ‘Pizza Pasta’

The brief was to make this look delicious & appetizing.  Well, that’s what I do best 😀 . From Agency FCB’s script, we teamed up with Lightflux Productions once more & delivered several videos, but with 2 main ones – one of them being this Pizza Pasta idea.  A limited time offer product that’s pretty […]

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DOMINO’S ‘Project Senses’

This board, from the minds of Agency FCB, was/is the most different ad for a local pizza brand.  Modern, fun & most importantly, deliciously-looking visually, we, together with production house KDCo, came up with creative transitions & immersive social media-like graphics to keep up with the times & yet maintain the appetite appeal of the […]

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DOMINO’S ‘Sate Volcano’

Missed the last few Domino’s, but we’re back…with an ‘eruption of flavor’! This was not an easy shoot by any means; to make this product look good & appetizing was the challenge.  Working with Agency FCB & Production House KDCo once more, we aligned with the clients much earlier on regarding the direction we wanted […]

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Domino’s ‘ShaWAHma Pizza’

This campaign was somewhat different from what we (KDCo) usually do for Domino’s.  With the concept from Agency FCB – we opted for slightly lesser Pizza shots, & focused a bit more on the main ingredient – the Shawarma meat.  The brief was to make the beef so appetizing & tantalizing, with the juiciness evident […]