F&B112 Videos

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VITAGEN ‘Love Your Gut’

From the minds of People n Rich, comes the concept of family, friends & loving your gut. Working with Twisted Media to bring this idea to life, we shot over 2 days at several locations, requiring the use of the Mavic Air drone & the Canon C200 with special Leica lenses. The talents performed marvelously, […]

CAP BURUH ‘Rewind’

I had much fun shooting this although not necessarily an easy shoot, because liquids have a mind of their own & getting the right crispiness & textures of the chicken was time consuming. But, in the end, with the right idea from Clients Lam Soon & ourselves from Singnan Communications, we came up with some […]

DOMINO’s ‘Ssamjeang So Spicy, So Drama’

The turnaround time for something this extensive was unbelievable. 1.5 weeks from conception to meetings to shooting….& as expected, we shot for one full day. However, with the sheer number of shots – 48 to be exact – and thankfully with 3 camera setups running concurrently, we – ATF, JWT & myself – managed to […]

MARIGOLD PEEL FRESH ‘Power Juice’

My 1stforay into shooting liquids… & I’m loving it! Under a collaboration with VMLY&R, Optinovus Films & Cotra Enterprise, we produced beautiful, graceful & refreshing liquid splashes & controlled product bursts. Needless to say, there were many wet days & floors, going through countless tests to get the rigging just right beforehand. With Clients eager […]

SUNQUICK ‘What’s Your Excuse?’

4 years on, & here we are with my 2ndSunquick spot under Play Pictures and agency Havas-Immerse. Cramping 1 tvc with 3 webisodes in 1 day was a challenge, but we made it well within the shoot timing, with the biggest challenge coming from a cat. Yes, dealing with animals is never easy, especially getting […]

DOMINO’S CNY 2019 ‘Eggstra Shiok’

22 hours. Yup, my 2ndexperience with Pizza, & it doesn’t get any easier. Or shorter. Lol. We wanted this to be a fun & exciting board, introducing a new flavor on a pizza, never done before locally or anywhere. So, with a board from Mullenlowe Malaysia, we crafted a food porn Pizza spot that had a […]

NANDO’S ‘THIS IS PERi-PERi’

It’s been a long time dream of mine to shoot something like this. Something edgy, energetic, punctuated with fast cuts & relevant music/sound design. A concept that elevates the taste buds visually, & shows that even with only 2-days of shoot coupled with perseverance, creativity & teamwork, we can get around to making things look magical […]

MEHRAN ‘RECIPE MIX’

This is, to date, the most challenging shoot I’ve ever encountered. Without going into specific details, let’s just say that for what we went through, the end results are something that I’m pretty proud of. And truly, the end result is really all that matters isn’t it. From Agency Connect Marketing Communications (Pakistan) & local […]

MACCOFFEE Café Pho ‘Samba’

It’s always fun shooting an active & lively commercial, especially when it involves dance. From clients Food Empire & Optinovus Films, comes a slightly humorous story of a young man pining for a woman he cannot have… she’s out of his league. Well, at least not on his own. Thus, with the help of MacCoffee […]

TOURISM MALAYSIA ‘Your Story to Share, Our Promise to Keep : Food’

Durian season or no, the shoot must go on. And so we soldiered on, crafting appetizing food scenarios & shots that catered to the very specific China market, showing how Malaysia can be an amazing food haven if you only know where to look. Of course, we have our signature traditional dishes from the many […]