BEAUTY32 Videos

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WATCH ME BARE IT ‘Bubbly’

Working on an extremely tight budget, we churned out several spots for these new products from Tohtonku, targeting primarily the Indonesian Market. With original storyboards from Agency The Dream Creative Workshop, this was the 5th of the 7 boards shot over 3 days. We got in our 2nd talent for this, who was lively & […]

NANO WHITE ‘Annoying Dark Spot’

It was swell working once more with Clients Tohtunku, on their new tvc for Nano White featuring Eyka Farhana, a young & vibrant actress with a beauty that shines through her captivating smile & good looks. Together with production house Hot Pictures & agency BBDO, we crafted a film that isn’t just a typical beauty […]

HADA LABO KOUJI ‘Bell Yu Tian’

A first time working with clients Hada Labo, with Astro as Agency & Production House Asia Tropical Films. We got off to a great start, as clients were pretty open with ideas & not overly picky as to how we shoot it, as long as it looks cinematic. They came to the right person then […]

WATCH ME BARE IT ‘Good Mood’

Working on an extremely tight budget, we churned out several spots for these new products from Tohtonku, targeting primarily the Indonesian Market. With original storyboards from Agency The Dream Creative Workshop, this was the 3rd of the 7 boards shot over 3 days. This 3rd board was back to our original talent, having some fun […]

SUNPLAY ‘Sun-safe with Sunplay’

This was an interesting project. My first foray into so-called miniature effects & I must say, it turned out quite alright, considering the quick turnaround & certain limitations we faced (finances didn’t allow for much CGI work). So, with Play Pictures, Agency 180° & Clients Mentholatum, we worked together to create a different & fun […]

AIKEN Shampoo ‘Superfood’

My 2nd hair commercial, after more than 7 years. It was fun, not as hard as I expected it to be with 3 beauty hair shots with some minimal rigging. Alas, one of the shots didn’t make it into the final cut in order to save time. From regular clients WiPro Unza, Ag Ensemble & […]

FLAVETTES GLAMZ ‘Emma Maembong’

A very lifestyle board beauty board, sprucing up your everyday life & making it more glamourous with celebrity Emma Maembong. From the creatives at Astro & Playroom Pictures, we went through several rounds of conceptualizing before arriving at this final film. But the core idea relates to Emma in her fictional role as Dian in […]

NUTOX ‘Happy Hero’ *2020 A+M MARKies Silver (Most Effective Use – Loyalty/CRM)

From boutique agency DreamCreative Workshop & clients Tohtonku, comes an idea that focuses on real people and their relationship with Nutox all these years. Extensive research was conducted to find the best possible candidates from all over Malaysia, & in the end, we found our 6 special ladies. Production House Hot Pictures & myself produced […]

HADA LABO Hydrating Lotion ‘Joe Zhang & Mia Chai’

A 2nd collaboration with Clients Hada Labo, Astro & ATF, these boards were quite different. Not needing to be cinematic but aspirational yet comical to an extent, writers Howie & Daniel – Producer – for the Chinese Scripts with Iman for the Malay scripts had a challenge on their hands. To come up with stories […]

DOMINO’S ‘Sate Volcano’

Missed the last few Domino’s, but we’re back…with an ‘eruption of flavor’! This was not an easy shoot by any means; to make this product look good & appetizing was the challenge. Working with Agency FCB & Production House KDCo once more, we aligned with the clients much earlier on regarding the direction we wanted […]