BEAUTY32 Videos

Order By: Title

AIKEN ‘Vita C’

A first beauty job for Aiken under WiPro Unza, but with the same agency Ensemble & production house Sixymac Productions. It was actually a pretty straightforward board, but knowing me, I’d like to complicate matters by adding in more visually appealing camera movements to add to the dynamism of the entire spot. Shot in a […]

AIKEN Shampoo ‘Superfood’

My 2nd hair commercial, after more than 7 years. It was fun, not as hard as I expected it to be with 3 beauty hair shots with some minimal rigging. Alas, one of the shots didn’t make it into the final cut in order to save time. From regular clients WiPro Unza, Ag Ensemble & […]

BRANDS Bird’s Nest ‘Dynasty’

Produced with DMO Productions & the Agency 180 Degrees, Brands Malaysia launched its very first Bird’s Nest TVC featuring ex-Miss Malaysia Contestant, Carla Soong as an ‘Empress’ in the Tang Dynasty Era. Requiring elaborate costume design & art direction, we managed to turn a section of the façade of Carcosa Seri Negara into the desired […]

BRYLCREEM ‘Effortless Fresh’

Executing a 1-take trick shot is never easy. I’ve done it on a job several years back, & know the complexities involved. It may look easy in the final visual, but it’s nothing but. Now, imagine when you’ve got 3, 1-take trick shots to do in 1 commercial! That’s the challenge we were tasked with, […]

C.MICHAEL ‘Stem Cell’

With my 3rd collaboration with Shootworks, we’ve managed to produce a beauty hair commercial that can rival the best out there. The team at C.Michael & Fixgo Advertising Agency have come up with a concept that’s simple yet visually appealing. Working with Brazilian model, Fernanda Cordeiro was easy as she already has the look & […]

DARLIE ‘Ezyme Toothpaste’

It’s been a while since I’ve worked with Agency FCB, and especially on a board that’s about 80% animation, but it was well worth the wait. Teaming up with Production House Light Flux once again, we worked on a concept from the Creatives & Clients Darlie, who really gave us the freehand to create beautiful & […]

ENCHANTEUR CHIC EDS ‘Make Every Moment Special’

After many years, we get to work on the Enchanteur brand once more. This time, it’s brighter, livelier & catering more towards the GenZ population. Romance still largely prevalent in its theme, hence the name. Working from Agency McCann’s concept together with KDCo, we wanted the mood to feel young & trendy. Of course, one […]

FLAVETTES GLAMZ ‘Emma Maembong’

A very lifestyle board beauty board, sprucing up your everyday life & making it more glamourous with celebrity Emma Maembong. From the creatives at Astro & Playroom Pictures, we went through several rounds of conceptualizing before arriving at this final film. But the core idea relates to Emma in her fictional role as Dian in […]

HADA LABO Hydrating Lotion ‘Fu Ying & Lovell Chan’

A 2nd collaboration with Clients Hada Labo, Astro & ATF, these boards were quite different. Not needing to be cinematic but aspirational yet comical to an extent, writers Howie & Daniel – Producer – for the Chinese Scripts with Iman for the Malay scripts had a challenge on their hands. To come up with stories […]