BEAUTY23 Videos

AIKEN ‘Vita C’

A first beauty job for Aiken under WiPro Unza, but with the same agency Ensemble & production house Sixymac Productions.  It was actually a pretty straightforward board, but knowing me, I’d like to complicate matters by adding in more visually appealing camera movements to add to the dynamism of the entire spot.  Shot in a […]

AIKEN Shampoo ‘Superfood’

My 2nd hair commercial, after more than 7 years.  It was fun, not as hard as I expected it to be with 3 beauty hair shots with some minimal rigging.  Alas, one of the shots didn’t make it into the final cut in order to save time.  From regular clients WiPro Unza, Ag Ensemble & […]

BRANDS Bird’s Nest ‘Dynasty’

Produced with DMO Productions & the Agency 180 Degrees, Brands Malaysia launched its very first Bird’s Nest TVC featuring ex-Miss Malaysia Contestant, Carla Soong as an ‘Empress’ in the Tang Dynasty Era. Requiring elaborate costume design & art direction, we managed to turn a section of the façade of Carcosa Seri Negara into the desired […]

BRANDS INNERSHINE RUBY COLLAGEN ‘Carmen Soo’

Our 2nd collaboration with Brands, DMO Productions & 180 degrees, required more input from additional parties, as this was a Regional production. Working with local celebrity/actress/model Carmen Soo, who has also made a name in the Philippines & Singapore was a great boon to the brand image itself, as she portrays professionalism & elegance in […]

BRYLCREEM ‘Effortless Fresh’

Executing a 1-take trick shot is never easy. I’ve done it on a job several years back, & know the complexities involved. It may look easy in the final visual, but it’s nothing but. Now, imagine when you’ve got 3, 1-take trick shots to do in 1 commercial! That’s the challenge we were tasked with, […]

C.MICHAEL ‘Stem Cell’

With my 3rd collaboration with Shootworks, we’ve managed to produce a beauty hair commercial that can rival the best out there. The team at C.Michael & Fixgo Advertising Agency have come up with a concept that’s simple yet visually appealing. Working with Brazilian model, Fernanda Cordeiro was easy as she already has the look & […]

DARLIE ‘Ezyme Toothpaste’

It’s been a while since I’ve worked with Agency FCB, and especially on a board that’s about 80% animation, but it was well worth the wait.  Teaming up with Production House Light Flux once again, we worked on a concept from the Creatives & Clients Darlie, who really gave us the freehand to create beautiful & […]

FAIR & LOVELY ‘Sinari Aspirasi’ Webfilm

With the relative success of the previous spot, Agency Immerse & clients Unilever once again approached Play Pictures to produce another webfilm for the same product but for the following year. This time, we focused on a young lady & her mum, & how she strives for a better life amidst all the challenges in […]

HADA LABO KOUJI ‘Bell Yu Tian’

A first time working with clients Hada Labo, with Astro as Agency & Production House Asia Tropical Films.  We got off to a great start, as clients were pretty open with ideas & not overly picky as to how we shoot it, as long as it looks cinematic.  They came to the right person then […]

HADA LABO KOUJI ‘Christy Ng’

A first time working with clients Hada Labo, with Astro as Agency & Production House Asia Tropical Films.  We got off to a great start, as clients were pretty open with ideas & not overly picky as to how we shoot it, as long as it looks cinematic.  They came to the right person then […]