AUTOMOTIVE21 Videos

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PROTON X50 ‘ROAR’

A 3rd campaign for the X series, & I do believe, Proton’s most successful one to date. Working with JPS from a rough concept by Kenneth, we wanted to incorporate 3 characters with different characteristics; a female who loves technology – hence the AI character transformation & showcasing the ADAS in digital form as well, […]

PROTON X70 ‘Kamal’

The 2nd Proton job & this time, we shot the facelifted 2025 X70. With an idea from freelancer Kenneth & working with production house JPS (EP Jaffri), we set out to create something a little different from most car ads. At the core of our idea, we wanted to equate how good, humble & helpful […]

PROTON X90 ‘Unveiling’

To date, the most luxurious Proton model ever. Marketed as premium & stylish, we stayed away from fancy camera moves & fast cuts. Working with JPS productions & Clients Proton for the 1st time, was an eye-opener. Unaccustomed to not having an Agency have a pre-approved board, meant that we were our own creatives. Coming […]

SHELL BOBA ‘Manifesto’

I felt somewhat honored to be picked to shoot Shell’s so-called comeback into the realm of advertising. After a long hiatus, they wanted to come back with a bang & were willing to break from their norm; they wanted a more daring & different way of presenting their ideas. Hence, Shell tasked the agency Geometry Global & […]

TOYOTA ‘Deepavali 2022’

This was a less hectic shoot, as compared to the previous campaign, as there were less car shots & a big focus on the 2D animation sequences. From Agency Dentsu who came up with this original concept & Shootworksasia, we brainstormed & tweaked the idea to better showcase the beauty of Deepavali in its most […]

TOYOTA ‘Move Your World’

A local internal campaign meant to showcase some of the talents within the automotive giant & how what they do is able to ‘move’ the company forward. From Agency Trapper working with Shootworksasia, we planned for a 3 day shoot with 10 skilled employees, in various locations, the main MV Office, a sales showroom, a […]

TOYOTA ‘TOUR 2023’

An original concept from Agency Hakuhodo & produced by Shootworksasia. I found this very exciting as I enjoy coming up with matching split-screens & almost literally changed most of the scenarios. While we needed the scenes to make sense, to match but with strict dos & don’ts from the clients about revealing too much about […]

TOYOTA Alphard 2024 ‘Quiet Luxury’

One of my proudest works… mainly attributed to its execution. Through thick & thin, Shootworksasia, Dentsu LHS & the Clients made this a reality. From the get-go, I wanted to have the Robotic Arm to execute the dynamic shots that only a robotic arm can do. Differentiating us from the competition. Working with DP Nicholas […]

TOYOTA HEV ‘Reflections’

Easily one of the most challenging jobs I’ve encountered, from inception all the way to post-production. In short, the end result that you see is expanded tenfold from the original Dentsu LHS concept, mainly trying to show as many different reflections on the car as possible. Working with Shootworksasia & DP Nicholas Chin, we shot […]

TOYOTA INNOVA ZENIX ‘Elevate Every Moment’

Fun & challenging would be the best words to describe this project. Working from a script from Agency Dentsu that evolved over time, Shootworksasia & myself collaborated for yet another Toyota spot, this time focusing on the Innova Zenix. An updated & far superior model to its predecessor, we wanted to showcase the premium quality […]