AUTOMOTIVE16 Videos

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MERCEDES-BENZ ‘Never Stop Improving – Nauraj’

After the success of the Mercedes-Benz CNY videos, Publicis EMIL once again engaged MU Productions & myself to help envision their Never Stop Improving campaign videos. I jumped in fully prepared to give it my all. The main challenge we faced was the time factor. 1 long day to complete 2 long videos. Thankfully, we […]

MERCEDES-BENZ ‘Never Stop Improving – Soraya’

This was like a passion project with MU Productions. It’s been a dream of mine to shoot something that combined human elements of fitness & endurance with something tangible & equally powerful & engaging. Thus, the Never Stop Improving campaign was launched with Mercedes. We used real-life people who are professionals in their own fields […]

NISSAN SERENA ‘Simply Magical’

The 3rd Nissan spot with Twisted Media, & 1st car spot with Agency People n Rich. Shot over 2 days, this was a pretty straightforward idea as Clients wanted it to be a more family-oriented where all can enjoy the uniqueness of the new Nissan Serena. It was a very product-oriented spot, featuring 4 USPs & […]

ISUZU BEAST ‘Uncaged’

We truly outdid ourselves on this webfilm. Collaborating with Nicholas Lazaroo, with production house Spyder Web & agency Leo Burnett, we crafted an action-packed/stealth board with over 40 shots, accomplished in 1 day – from the evening till the next morning. We had to trim & rework the Agency concept to something that was achievable […]

NISSAN NAVARA NP300 ‘Indiana Jones’

Wet & hot. These 2 words best describe the mood & ambiance we had for the 2 days of working on the new Nissan Navara tvc shoot. With the ambitious concept – crafted as an action packed car-chase trailer from Agency BnBC, Twisted Media, DOP Nick Lee & myself were faced with the challenge of […]

NISSAN X-TRAIL ‘The Urban Thrill’

An exciting concept that’s rarely seen on local TV – also aired on Digital Media – this commercial was truly a team effort from Agency BnBC & Twisted Media (Bee Sim). A big bonus was finding our protagonist who had a close resemblance to Daniel Craig, & we wanted to portray a suave yet confident […]