MONEE ‘SPay Later’
This was an interesting board from Shopee’s internal creatives; fun, quirky, humourous to an extent. The key visual challenge was to show a guy sweating profusely. So, we engaged Art Department Ah Too to use simple water tubes made into a circular ring, to be placed over our talent’s head. When prompted, we would activate the water pump that started the ‘sweat’ to drip. On many occasions, we had to add more holes as the water just wasn’t falling the way we wanted it. Another shot required the water to be reversed, so we had to reverse engineer our talent’s expression, so he ended up dry & smiling at the very end. We of course, needed multiple shirts for our talent, as he was drenched for some time. His wife, added to the humor, trying to wipe of his continuous flow of ‘sweat’. Because of the water tube being visible, our Online Artist Xian Gen had to composite back his hair plates over the tubes so it looked like he was really sweating. We shot a greenscreen background for scenes involving them transitioning to an electronic store, and with the help of AI, moved the background for that particular scene. Shot with Nick Lee as DP, using the Red Komodo. Offline by Ng, color graded by Nash, Onlined by Xian Gen.