JOHNSON’S BABY ‘Rebrand’

The final film is wholesome, touching & beautiful.  But getting there, was indeed, challenging lol.  From Ag Fishermen Integrated & Production House, Masterworks, we worked with the clients to create an emotional film that resonates with mums and to educate them that even though your toddler is slightly older, Johnson’s Baby is still relevant in their lives.  Shot in one house over 2 days, without any back-up toddlers – which isn’t normal – but we really wanted the actual bond between a mum & a child below 2 years, as we needed the toddler to love being with mum.  The main challenge here was getting the toddler to perform particular actions like adults; shopping for groceries, fixing cars like a mechanic, playing doctor, etc.  Some of them took longer than others, but shooting with 2 cameras did help to get extra coverage & the required happy moments.  The one scene that was pivotal in our toddler’s reaction, is when mum calls out to him & he is supposed to turn, look at her with endearing eyes, smile & run off to her.  A big ask, for such a tiny one.  The final take in the film, is the ONLY take that we have of our toddler smiling.  Phew!  The toddler did have his moods & slept a few times, but thanks to clever editing, we created something that clients were happy with.  Dped by Boon using the Sony Venice & the Mavo Kinefinity, edited, graded, Onlined by Zack – in-house with Mastermind/Masterworks.