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DIGI ‘2 Rooms’

Shot as a Webfilm, this 1-take spot looks simple enough, but it was anything but. Not wanting to compromise on quality & the attention span of the audience watching it, we had to ensure that the duration wasn’t too long but yet could fit in the lengthy VO – that is also informational – & […]

MALAYSIA AIRLINES ‘Last Minute Upgrade’

A series of short & creative ads that depict unique USPs of Malaysia Airlines Berhad. For most of them, agency Reprise wanted to have a bit of the Zach King influence, using camera & post-production trickery to sell what would normally seem pretty mundane & straightforward. Thus Shootworksasia & myself enhanced the initial ideas & […]

SSM ‘Recipe for Success’

Occasionally you get a board that just really deals with character development, & the whole spot depends on how real & natural the interactions shared between the people are. I had the pleasure of working on these 2 boards with fine actors, young and old. Working from a script penned by Agency Bulb, under Section […]

FEBREZE ‘Mira Filzah’

Working with ATF, Astro, Clients P&G & celebrity Mira Filzah on this board was a charm. Minimal fuss, straightforward & with a young budding actress who played the part of a curious neighbor, we had a good camaraderie going. But because we only had 1 day to complete this pretty long board – that also […]

Mercedes Benz CNY 2019 Musician LongVer

An idea inspired by another B&W film by a famous other brand, Agency Publicis EMIL together with MU Productions & myself worked on producing several of these testimonial ads for renowned German car-maker Mercedes-Benz Malaysia for the upcoming Chinese New Year. They picked MB Ambassadors, KOLs & just some regular folks with different personalities to […]

PIDM ‘Pantun’

The very 1st PIDM commercial to air in local stations, this was an eventful 2-day shoot that involved several locations in KL & Port Dickson. The highlight (well, for me at least), was shooting from a Pegasus Crane up high between towering skyscrapers, with strong winds AND we had simulated rain! It was challenging but I’d […]

MALAYSIA AIRLINES ‘Temptations’

SSM ‘Resipi untuk Berjaya’

This BM version is pretty much the same idea as the English version, though some parts of the execution are different. We didn’t want it to both be an exact replica of each other, thus we treated the ending differently as well as the ingredients introduction. Mum & daughter, again, played a pivotal role in […]

DOWNY ‘Mira Filzah’

A back to back shoot with Febreze, we shot this with ATF, Astro, Clients P&G & celebrity Mira. But unlike Febreze, this was way more challenging as we had more scenes (including Ramadan & Raya), more talents involved, talking clothing & flower petals effects, a change of clothes & make-up for Mira midway through, etc. […]