LIFESTYLE56 Videos

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SUNLIGHT ‘Life-Hack with Elisya Sandha & Sheila Rusly’

Good fun collaborating with Playroom Pictures & Astro once more. We were tasked by clients Unilever to come up with 2 different concepts involving 2 celebrities – Elisya Sandha & real-life MIL Sheila Rusly – but to have the same USPs. Thus, we injected some humour & simple storylines for both, to help exacerbate the […]

GLO ‘Top Speed Mum’

Fun, straight-to-the-point idea, with the addition of ‘X-Men-like’ speed effects, from the minds of agency VMLY&R & clients Colgate Palmolive. Working with Optinovus Films, we crafted a story that showed the efficacy of Glo combined with a warm, family story, all within a 20sec spot. The pressure was definitely on, as this concept underwent major […]

Tourism Malaysia “Beach_Spa_Golf 30s”

This was & remains my most challenging & adventurous shoot to date. It was all about working together & persevering through the tough times & coming out triumphant. Shot over 8 days excluding traveling days, it involved a lot of walking, running, & more walking with an additional 4 days of recce, to most parts […]

TM Unifi ‘Convergence’

A very technical idea from Agency Grey Malaysia, that we managed to realize in a seamless fashion, incorporating some interesting angles & storylines that link & give meaning to each scene. Working with Optinovus Films, we found earlier on that we needed a large house that would enable us to film in different settings but […]

HUAWEI NOVA 4 ‘Hannah’

This would make No.4 with Hannah Delisha & Play Pictures. With more than 1.6 million followers, this young & talented lady is all grown up… well, in this latest Nova 4 ad, at least. We’re portraying her as cool, sophisticated & classy, yet retaining a little of that cuteness that made her a fan-favorite to […]

SUNLIGHT ‘After-Party with Elisya Sandha & Sheila Rusly’

We’ve all been through this. We host a party which is all fun & good, & when everyone leave, we’re left with… doing the dishes. Not the most fun thing to do when you’re tired from all the cooking & entertaining. Well, this was our (Playroom Pictures) & Astro’s idea. We were tasked by clients […]

TAYLOR’S ‘GRIT’

This was a rather tricky project from conception; we needed to balance out existing still images of real-life Taylor’s Alumni the Oei brothers taken from years back, with live-action shots of them in current times, but to create a story that has spanned over 7 years. The challenge was really in treating the raw, mundane images […]

TOURISM MALAYSIA ‘Your Story to Share, Our Promise to Keep’

BREEZE 3 in 1 ‘One Toss’

Shooting this was a breeze – pun intended :D. From a rough overseas adaptation, Samantha from Play Pictures crafted this board & acted as EP for the job with clients Unilever watching the shoot remotely. With a nice house setup, together with great talents, we wrapped up early & it would’ve been earlier if not […]

MERCEDES-BENZ CNY2019 ‘What Do You Love?’

An idea inspired by another B&W film by a famous other brand, Agency Publicis EMIL together with MU Productions & myself worked on producing several of these testimonial ads for renowned German car-maker Mercedes-Benz Malaysia for the upcoming Chinese New Year. They picked MB Ambassadors, KOLs & just some regular folks with different personalities to […]