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SINGER ‘A Mother’s Work is Never Done’

This Singer Webfilm aims to bring back lovely memories of the past & connect them with our present. The concept came from Play Pictures own Copywriter/Producer Samantha, & we worked together to flesh out the visuals by using Split-Screens to denote the past & the present. It was indeed, an arduous task of shooting about […]

MALAYSIA AIRLINES ‘Preferred Seating’

A series of short & creative ads that depict unique USPs of Malaysia Airlines Berhad. For most of them, agency Reprise wanted to have a bit of the Zach King influence, using camera & post-production trickery to sell what would normally seem pretty mundane & straightforward. Thus Shootworksasia & myself enhanced the initial ideas & […]

POWERROOT ‘Tunaikan Hasrat Umrah’

A 1-week turnaround, that’s how quick it took for us to produce this job. And it’s turned out great actually. A simple storyline from Agency Oxygen, with production overseen by Singnan/ScreenAsia Network, we casted the 3 talents who were emotive & expressive, built a very small L-shaped wall set in a studio & shot it […]

TOURISM LANGKAWI ’99 Magical Islands’ 60s

The brief was open. What we – Agency CD Advertising & JPS (Jaffri Production Studio) knew was that we had to capture the beauty of Langkawi & showcase that in a non-linear traditional manner. After several concepts, we settled on an opening that delved a little into culture/mythology, followed by a mix of food & […]

Mercedes Benz CNY 2019 Photographer

An idea inspired by another B&W film by a famous other brand, Agency Publicis EMIL together with MU Productions & myself worked on producing several of these testimonial ads for renowned German car-maker Mercedes-Benz Malaysia for the upcoming Chinese New Year. They picked MB Ambassadors, KOLs & just some regular folks with different personalities to […]

DIGI ‘2 Rooms’

Shot as a Webfilm, this 1-take spot looks simple enough, but it was anything but. Not wanting to compromise on quality & the attention span of the audience watching it, we had to ensure that the duration wasn’t too long but yet could fit in the lengthy VO – that is also informational – & […]

MALAYSIA AIRLINES ‘Last Minute Upgrade’

SSM ‘Recipe for Success’

Occasionally you get a board that just really deals with character development, & the whole spot depends on how real & natural the interactions shared between the people are. I had the pleasure of working on these 2 boards with fine actors, young and old. Working from a script penned by Agency Bulb, under Section […]

FEBREZE ‘Mira Filzah’

Working with ATF, Astro, Clients P&G & celebrity Mira Filzah on this board was a charm. Minimal fuss, straightforward & with a young budding actress who played the part of a curious neighbor, we had a good camaraderie going. But because we only had 1 day to complete this pretty long board – that also […]