LIFESTYLE55 Videos

ENSURE GOLD ‘True Strength’

This board was solely all about talent direction.  And we had pretty good talents – except for maybe the child 😀 , so that was a plus.  From agency Entropia & clients Abbott, together with Lightflux Productions, we shot this regional ad in 1 day, in 1 location.  Having to setup the ‘office’ scene in […]

BREEZE 3 in 1 ‘One Toss’

Shooting this was a breeze – pun intended :D.  From a rough overseas adaptation, Samantha from Play Pictures crafted this board & acted as EP for the job with clients Unilever watching the shoot remotely.  With a nice house setup, together with great talents, we wrapped up early & it would’ve been earlier if not […]

TM Unifi ‘Convergence’

A very technical idea from Agency Grey Malaysia, that we managed to realize in a seamless fashion, incorporating some interesting angles & storylines that link & give meaning to each scene. Working with Optinovus Films, we found earlier on that we needed a large house that would enable us to film in different settings but […]

MAB Firefly ‘Introducing a Better Way to Fly with Firefly’

The most fun I’ve had shooting greenscreen. Seriously.  We all know shooting chroma key stuff can be incredibly boring, but this was just the opposite.  With an initial idea from Clients of simple green screen compositing shots, I, together with Production House Shootworksasia wanted it to be more exciting & interactive.  Hence, the end product that you see.  The Firefly […]

TM UNIFI QR CODE ‘Dance’

This was initially a straightforward concept, very simple & direct.  But clients wanted it to be more than that, thus, Dancing QR Man was born.  Working with Grey Malaysia once more & Optinovus Films has been great.  With freedom to work on more daring dance moves, rarely seen on local TV, we enlisted the help […]

TM UNIFI ‘ACL’

Big. Bold.  Oozing pressure.  But we pulled it off.  From a creative idea under Grey Malaysia & production Optinovus Film, we went through several iterations and finally settled on this.  My original intent was to create a complete one take commercial from beginning to end.  However, this became highly improbable, as we had time limitations […]

VIVO X50 PRO ‘A Photo Journey with Ian Teh’

Now, this 2nd Vivo project was definitely more exhausting & challenging than Raisa’s film.  With another script from VMLY&R & production house Shootworksasia, we worked with National Geographic contributor Ian Teh & travelled to Sekinchan – about 1 hour from KL – & had a full day shoot there, from day to night, as we […]

VIVO X50 ‘A Fashion Impression with Raisa Azzam’

This was a very guerilla-style shoot, fast-paced & non-stop.  Based on a rough script from agency VMLY&R, & working with production house Shootworksasia, we shot 2 boards over 2 days.  Raisa, a great, humble fashion photographer was a pleasure to work with.  We acquired 2 models who performed just like professionals, & the exterior of […]

MALAYSIA AIRLINES ‘Car Rental’

A series of short & creative ads that depict unique USPs of Malaysia Airlines Berhad. For most of them, agency Reprise wanted to have a bit of the Zach King influence, using camera & post-production trickery to sell what would normally seem pretty mundane & straightforward. Thus Shootworksasia & myself enhanced the initial ideas & […]

MALAYSIA AIRLINES ‘Temptations’

A series of short & creative ads that depict unique USPs of Malaysia Airlines Berhad. For most of them, agency Reprise wanted to have a bit of the Zach King influence, using camera & post-production trickery to sell what would normally seem pretty mundane & straightforward. Thus Shootworksasia & myself enhanced the initial ideas & […]