LIFESTYLE49 Videos

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TAYLOR’S ‘GRIT’

This was a rather tricky project from conception; we needed to balance out existing still images of real-life Taylor’s Alumni the Oei brothers taken from years back, with live-action shots of them in current times, but to create a story that has spanned over 7 years. The challenge was really in treating the raw, mundane images […]

TOURISM MALAYSIA ‘Your Story to Share, Our Promise to Keep’

This was & remains my most challenging & adventurous shoot to date. It was all about working together & persevering through the tough times & coming out triumphant. Shot over 8 days excluding traveling days, it involved a lot of walking, running, & more walking with an additional 4 days of recce, to most parts […]

BREEZE 3 in 1 ‘One Toss’

Shooting this was a breeze – pun intended :D. From a rough overseas adaptation, Samantha from Play Pictures crafted this board & acted as EP for the job with clients Unilever watching the shoot remotely. With a nice house setup, together with great talents, we wrapped up early & it would’ve been earlier if not […]

MERCEDES-BENZ CNY2019 ‘What Do You Love?’

An idea inspired by another B&W film by a famous other brand, Agency Publicis EMIL together with MU Productions & myself worked on producing several of these testimonial ads for renowned German car-maker Mercedes-Benz Malaysia for the upcoming Chinese New Year. They picked MB Ambassadors, KOLs & just some regular folks with different personalities to […]

TAYLOR’S ‘SLAY’

The final of the 3 ideas from Mullenlowe & production house Shootworksasia, revolves around current Country Director of Global Schools Leaders Malaysia, Cheryl Ann Fernando. She even has a movie made about her successes called ‘Adiwiraku’. She turned the students in a rural school around by giving her all, & they emerged champions for the 1sttime – […]

FUN 88 ‘UEFA 2016’

Nothing beats shooting in a foreign location like Paris – we’ve got beautiful scenery & landscapes, nice sunlight – unless it’s at very cold temperatures. And unfortunately, that’s what we had. Spring-time, with the average temp hovering around 7° to 14°, imagine what our poor celebrity talent had to endure. Fortunately for us, Cathryn Lee […]

ENSURE GOLD ‘True Strength’

This board was solely all about talent direction. And we had pretty good talents – except for maybe the child 😀 , so that was a plus. From agency Entropia & clients Abbott, together with Lightflux Productions, we shot this regional ad in 1 day, in 1 location. Having to setup the ‘office’ scene in […]

Mercedes Benz CNY 2019 Launch Teaser

MALAYSIA AIRLINES ‘Neighbour Free Seats’

A series of short & creative ads that depict unique USPs of Malaysia Airlines Berhad. For most of them, agency Reprise wanted to have a bit of the Zach King influence, using camera & post-production trickery to sell what would normally seem pretty mundane & straightforward. Thus Shootworksasia & myself enhanced the initial ideas & […]