LIFESTYLE56 Videos

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MALAYSIA AIRLINES ‘Neighbour Free Seats’

A series of short & creative ads that depict unique USPs of Malaysia Airlines Berhad. For most of them, agency Reprise wanted to have a bit of the Zach King influence, using camera & post-production trickery to sell what would normally seem pretty mundane & straightforward. Thus Shootworksasia & myself enhanced the initial ideas & […]

Tourism Music Video

TOURISM LANGKAWI ’99 Magical Islands’ 3m

The brief was open. What we – Agency CD Advertising & JPS (Jaffri Production Studio) knew was that we had to capture the beauty of Langkawi & showcase that in a non-linear traditional manner. After several concepts, we settled on an opening that delved a little into culture/mythology, followed by a mix of food & […]

Mercedes Benz CNY 2019 Magician ShortVer

An idea inspired by another B&W film by a famous other brand, Agency Publicis EMIL together with MU Productions & myself worked on producing several of these testimonial ads for renowned German car-maker Mercedes-Benz Malaysia for the upcoming Chinese New Year. They picked MB Ambassadors, KOLs & just some regular folks with different personalities to […]

TRAVELOKA ‘Best Price Guarantee’

When Director’s are asked to write treatments, it’s not always the most pleasant feeling lol. But I had a good feeling about this one & gave it my best. Turns out, it was enough! So, this job, naturally, feels very personal to me. From Traveloka’s internal Creative Agency, Creative Lab, we (KDCo) were tasked to […]

SINGER ‘A Mother’s Work is Never Done’

This Singer Webfilm aims to bring back lovely memories of the past & connect them with our present. The concept came from Play Pictures own Copywriter/Producer Samantha, & we worked together to flesh out the visuals by using Split-Screens to denote the past & the present. It was indeed, an arduous task of shooting about […]

MALAYSIA AIRLINES ‘Preferred Seating’

POWERROOT ‘Tunaikan Hasrat Umrah’

A 1-week turnaround, that’s how quick it took for us to produce this job. And it’s turned out great actually. A simple storyline from Agency Oxygen, with production overseen by Singnan/ScreenAsia Network, we casted the 3 talents who were emotive & expressive, built a very small L-shaped wall set in a studio & shot it […]

TOURISM LANGKAWI ’99 Magical Islands’ 60s